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Isabella Bernal Colpas

Digital Marketing Specialist LA at Bizneed

Intro Book

Senior Marketing professional with 7+ years of relevant experience working for industry-leading organizations within technology. I'm a results-driven marketer with a proven track record of building and executing effective marketing strategies for national, regional and global B2B companies.

Verified

Location

Barranquilla, Colombia, CO

Languages

Spanish Native or bilingual proficiency
English Full professional proficiency
French Limited working proficiency
German Elementary proficiency

Skills

ABM Marketing
Channel/Partner Marketing
SEO/PPC
Marketing Analytics
Inbound/Outbound Marketing
B2B/SaaS Marketing
Marketing Automation
Email Marketing
SM Management
Paid Social
AI Marketing
Revenue Marketing
SAP marketing cloud
HubSpot
Marketo
Adobe Analytics
Google tools
Oracle Marketing resource management system
Sugar CRM
ADALO
Airtable
Bubble
BigML
HTML
CSS
JavaScript
SQL
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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$12.0

Hourly Rate

How This Rate is Calculated

The user wants me to infer an hourly rate for Isabella Bernal Colpas based on the provided profile information.

Let me analyze the available data:
- **Name**: Isabella Bernal Colpas
- **Languages**: Spanish, English, French, German (4 languages)
- **Education**: null (no education listed)
- **Location**: Colombia, CO

Key factors to consider:
1. **Multilingual skills**: She speaks 4 languages (Spanish, English, French, German). This is a valuable skill set, especially for translation, interpretation, customer service, or international business roles.
2. **Location**: Colombia. This is important because cost of living and typical wages are lower than in the US or Western Europe. However, remote work opportunities might pay international rates.
3. **No education listed**: This is a significant gap. Without knowing her education level or professional experience, I have to make assumptions.
4. **No work experience mentioned**: The profile doesn't include any job history, years of experience, or specific skills beyond languages.

Given the limited information, I need to make reasonable assumptions:
- The fact that she lists 4 languages suggests she might be targeting language-related work (translation, teaching, interpretation, customer support).
- In Colombia, someone with multilingual skills but no formal education/experience might work in call centers, as a freelance translator, or in tourism.
- Typical hourly rates in Colombia for such work:
- Call center agent (bilingual): $2-5 USD/hour
- Freelance translator (beginner): $5-15 USD/hour
- Language tutor: $5-20 USD/hour
- However, with 4 languages, she might command a premium, especially for rarer language combinations.
- The profile seems minimal, suggesting she might be entry-level or just starting out.

Since there's no education or experience, I should assume entry-level. But the 4 languages are a strong asset. I'll aim for a rate that reflects:
- Entry-level status (due to lack of listed experience/education)
- Premium for quadrilingual skills
- Colombian location (lower cost of living)
- Potential for remote/international work

A reasonable estimate would be in the $8-15 USD/hour range for freelance language work. Given the lack of credentials, I'd lean towards the lower-middle of that range. Let's say $12/hour as a balanced estimate that acknowledges her language skills while accounting for the lack of formal qualifications and Colombian location.

Wait, let me reconsider. The profile is extremely minimal. This could be:
1. A very young person just starting out
2. Someone transitioning careers
3. An incomplete profile

The languages are listed with IDs and timestamps from 2026-01-05, which suggests this is a profile from a platform (maybe a freelance marketplace). The structure looks like JSON data.

Without any education or experience, even with 4 languages, she would be considered entry-level. In Colombia, minimum wage is about $1.5 USD/hour (based on monthly minimum wage of ~$300 USD). Professional bilingual call center work might pay $3-6 USD/hour locally.

For international freelance platforms, rates are higher. A beginner translator might start at $5-10/hour. With 4 languages, maybe $8-12/hour is reasonable.

I think $10 USD/hour is a fair middle ground that:
- Reflects entry-level status (no experience/education listed)
- Values the 4-language proficiency
- Accounts for Colombian cost of living
- Aligns with international freelance platform standards for beginners

Let me finalize this. The most important factors are:
- No education: this is a major limitation
- No experience: also major limitation
- 4 languages: significant asset but without credentials, it's hard to verify proficiency
- Location: Colombia suggests lower rates

I'll go with $10/hour as a reasonable estimate for someone with this profile on an international platform. It's high enough to value the skills but low enough to reflect the lack of credentials.

Actually, let me think about this more carefully. The profile shows languages but doesn't indicate proficiency levels. For all I know, she could be a native Spanish speaker with basic conversational skills in the other three. Or she could be fully fluent in all four.

Given the ambiguity and lack of credentials, I should be conservative. Many Colombian freelancers on platforms like Upwork with language skills but no degree charge $8-15/hour. I'll settle on $12/hour as it assumes decent proficiency while respecting the missing information.

Final decision: $12 USD/hour. This seems like a balanced estimate.

Bio

Isabella Bernal Colpas is a seasoned marketing expert with a strong background in digital marketing, leveraging her expertise to drive business growth and revenue. With proficiency in multiple languages, including Spanish, English, French, and German, Isabella effectively communicates with diverse clients and teams. Her experience spans various industries, from B2B SaaS to CPG, and she has a proven track record of delivering results-driven marketing strategies. As a former Digital Marketing Specialist at Bizneed and CMO/Founder of Eqgrow, Isabella has successfully led cross-functional teams, developed comprehensive marketing plans, and executed digital paid media strategies. She has also held roles at Oracle, SAP, and IBM, where she optimized marketing automation tools, built analytics workflows, and analyzed market trends. Isabella holds a Master of Science in Innovation from ESADE Business & Law School and a Bachelor of Business Administration from Universidad del Norte. Isabella's expertise in marketing analytics, paid social media, and inbound/outbound marketing has earned her recognition and respect in the industry. Her ability to drive business results, think creatively, and lead high-performing teams makes her a valuable asset to any organization.

Experience

Bizneed
- California - Remote
- Digital Marketing Specialist LA
  - Feb 2024 - Present
  - California - Remote
  Leveraged social media strategies for clients spanning B2B SaaS, restaurants, and the CPG industry. Achieved a remarkable +~195.2% increase in audience reach, +~1,859% increase in engagement and a notable +~290.6% growth in followers during Q1 across multiple client accounts. Leveraged platforms such as LinkedIn and Dripify. Orchestrated a robust B2B strategy that led to 80% increase in pipeline. Streamlined workflows utilizing tools like Pulper (for content scheduling), and ClickUp (for project management). Provided leadership and direction to a team of designers, guiding them in the development of compelling branding solutions that resonated with clients' target audiences.
Eqgrow
- Madrid - Remote
- CMO / Founder
  - Mar 2024 - Feb 2025
  - Madrid - Remote
  Selected as a participant in the prestigious Techstars Alabama EnergyTech Accelerator, leveraging cutting-edge innovation to drive sustainable energy solutions. Collaborated directly with farmers in Birmingham, Alabama, to design and implement pioneering AgroVoltaic projects that integrate renewable energy with agriculture. Spearheaded and inspired a high-performing international sales team, successfully orchestrating the global trade of agricultural goods across diverse markets. Strategically developed comprehensive financial models to optimize revenue streams, encompassing international trade, renewable energy production, and equitable payment systems for farmers. Built and automated core operational and GTM workflows using Zapier, integrating CRMs, forms, email, and internal tools to streamline lead intake, partner onboarding, reporting, and cross-team execution
In Motion
- Chile
- IT Services and IT Consulting
- 300 - 400 Employee
- Digital Marketing Specialist III - Paid media
  - Jun 2021 - Jul 2022
  - Bogotá, Colombia
  Developed and executed comprehensive marketing strategies for B2B, encompassing nurturing, conversion, and lead generation. Implemented digital paid media plan budgets within internal marketing management tools and cost centers (~US$10k / campaign). Structured operational processes related to tracking parameters and campaign requests, ensuring a proper measurement of workflows (PM Tool ~Wrike 99% tickets solved on time). Educated and developed the team on digital marketing topics and tools (~Adoption of Google Campaign manager).
Hr Path
- France
- Human Resources Services
- 700 & Above Employee
- Global Marketing Automation Specialist
  - Oct 2019 - Jun 2021
  - Bogotá, Colombia
  Led and executed content strategies to engage and nurture B2B prospects from Trial email campaigns for Education and Analytics portfolio (+10% revenue increase in purchases through the SAP store). Created an integrated path in SAP marketing Cloud tools with Adobe analytics to measure and enhance the performance of the SAP store (Creation of KPI ~Try2buy). Developed customer satisfaction initiatives and a Net promoter score for SAP store (NPS ~80% promoters). Engaged cross-functional stakeholders in Latin American offices to promote SAP store usage. Recommended actionable plans and innovative ideas after buyer persona and competitive view research, tailored to B2B digital sales and strategic aspects of mid-term business plan (revenue increase of +5% on cross-sell and upsell campaigns).
Alianza Team®
- Colombia
- Food and Beverage Manufacturing
- 700 & Above Employee
- Marketing and Sales analyst
  - Oct 2018 - Sep 2017
  - Bogotá, Colombia
  Implemented marketing automation tools and defined core KPIs to measure and optimize the full funnel. Built analytics workflows to track performance and enable informed decision-making. Conducted market and buyer research to identify growth opportunities and support cross-functional teams.
Efficient Digital Agency
- Colombia
- Advertising Services
- 1 - 100 Employee
- Sales analyst
  - Oct 2018 - Sep 2017
  - Bogotá, Colombia
  Onboarded and activated restaurants on the Rappi platform, ensuring a fast and seamless go-to-market process. Developed performance dashboards and core KPIs to track sales, order volume, and retention across new and existing partners. Analyzed restaurant sales trends and user behavior to identify growth opportunities and drive revenue increases. Executed data-driven strategies to improve sales conversion, pricing, and menu optimization for partner restaurants.
Redsis
- Colombia
- IT Services and IT Consulting
- 200 - 300 Employee
- Intern
  - Oct 2017 - Sep 2018
  - Bogotá, Colombia
  Supported Systems Hardware sales team for Colombia and the Caribbean region with pricing processes for special bids. Followed up approval of Proposals. Data management in CRM sales connect. Contributed to an Agriculture and AI project. Participated in Forecast calls with the strongest business partner in the region due to sales specialist paternity leave.

Education

2022 - 2023

ESADE Business & Law School
Master of Science in Innovation, Innovation

2022 - 2023
2013 - 2018

Universidad del Norte
Bachelor of Business Administration, Business Administration

2013 - 2018

Services

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Isabella Bernal Colpas

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100 Credits For FREE

$12.0

Hourly Rate