Experience

• 

  Lemon Studios

  • Mexico

  • Director of Content and Development

    • Jan 2024 - Present
    • Mexico

• 

  Unitips

  • Mexico
  • E-Learning Providers
  • 1 - 100 Employee

  • Co-Founder & Board Member

    • Jan 2015 - Present

  • Chief Content Officer (CCO)

    • Jan 2015 - Dec 2022

    Responsibilities:o Lead the creative content area and define the graphic guidelines for the entire company.o Hire and manage information content, graphic design and production teams and ensure the quality of assets.o Negotiate and coordinate external creative agencies to produce advertising campaigns. o Generate the media strategy and publish engaging content. o Analyze the performance of different digital media and social media efforts using Hubspot, Google Analytics and Databox, among others.o Attract users and guide them through the different stages of the "conversion funnel" with creative and interactive content. Main Achievements: o Increased organic traffic to Unitips to more than 8 million visitors per year and implemented an Inbound Marketing strategy.o Coordinated the academic and creative team to generate more than 10 online courses with an average rating of 4. 8 out of 5. o Led the editorial team and published 8 books with sales exceeding 6,000 copies in its first year of being published. o Optimized the design and performance of blogs and CTA's by increasing the CTR by 300%.o Grew the follower base on the different social networks to over 450,000. o Managed the creative team to produce blogs, video blogs and graphic assets for the platform, digital media, paid media and organic media.

  • Head of B2B

    • Jan 2021 - Nov 2021

    Responsibilities:o Device the structure of the team its processes and objectives.o Lead client acquisition efforts and maintain business relationships with the top educational players and brands.o Create a lead conversion strategy using organic and paid media. o Establish revenue and conversion goals and reach them.o Send quality leads to our customer base complying with the agreed volumes.o Create liaisons between the internal legal team and the client’s legal teams and negotiate deals.o Plan a lead attraction and conversion solution that helps reduce the cost of customer acquisition for our partners. Main Achievements:o Formalized business relationships with more than 9 B2B clients in the first year of operation. o Sent more than 20,000 leads with an average conversion rate of 4%. o Increased the company's total revenue by 10%.

• 

  DiDi

  • Mexico

  • Sr. Marketing and Perception Manager Latin America

    • Oct 2021 - Jan 2024
    • Mexico

    Responsabilities:o Provide regional marketing teams with insights and plan data driven digital communication and 360 marketing campaigns.o Research new user experience features and align stakeholders across areas to implement them.o Serve as a liaison between spanish speaking regions and HQ (China) regarding user perception initiatives.o Manage new product projects and A/B test features to improve the overall experience of the app.

• 

  Brick Hotel Mexico City

  • Mexico City Area, Mexico

  • Marketing And Public Relations Manager

    • Jan 2012 - May 2014
    • Mexico City Area, Mexico

    • Responsibilities:o Create alliances, and activations with media brands.o Increase the rating of all of Hotel Brick’s brands.o Coach the operations team in digital trends and social media management.• Main Achievementso Positioned Hotel Brick within the top 10 hotels in Mexico City.o Created strategic media relationships with more than 30 media outlets with a value exceeding $200,000 US dollars.o Increased the overall online visibility of the hotel by hosting cultural and private events, generating news articles in the most influential media of the country.

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  Nomadigo

  • Herzliya

  • Business Development Manager

    • Oct 2009 - Oct 2011
    • Herzliya

    Responsibilities:o Cooperate with early-stage start-ups to sell their solution and generate new customers. o Reduce the cost of customer acquisition. o Serve the needs of active customers and ensure that they are satisfied with the service of the companies we represent. Main Achievementso Increased the number of clients for start-ups in Latin America, Spain and the UK.o Sold "Calling Banners" solution to more than 15 clients, increasing the ROI of the start-up.

• 

  Grupo Radio Fórmula

  • Mexico City Area, Mexico

  • Student Internship

    • Jun 2006 - Aug 2007
    • Mexico City Area, Mexico

    Student Internship at "Oscar Mario Beteta" news program.Assisted the head of information by investigating and writing news stories.