Okay, let’s tackle this. So Irvin Schnell has a mix of executive and design experience, which is valuable. He’s got strategic planning, new business development, and leadership skills, which are in demand. However, his degree is in Physics, which might not be directly applicable to most industries. Location is Sacramento, California, which is a mid-sized market. Considering his experience and skills, I’d estimate his rate to be around $120 per hour, which is slightly below average for an executive with similar skills in the US. Some industry benchmarks for executives with similar skills are $150-$250 per hour, but Schnell’s unique background might bring his rate down.