Experience

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  Speck Products

  • Shanghai

  • Vice President, Business Development - China

    • Nov 2013 - Aug 2016
    • Shanghai

    Developed and executed China business operations in terms of strategy, brand evolution, product selection and distributor relations. Determined a brand positioning and language that worked in tandem with Speck USA. Established and managed E-commerce channels, sales, product prioritization and pricing/promotions. Worked with internal departments and external agencies to create marketing calendar in social media. Oversaw first-time booth at CES Asia (Shanghai) - booth design, translation of signage and marketing materials, samples and giveaways, press relations, dealer meetings and new business follow-up.

• 

  D Mobile

  • Shanghai

  • Director Of Marketing And Business Development

    • Nov 2011 - Oct 2012
    • Shanghai

    Business and product development for a mobile digital platform startup that was seeded using physical kiosks in China retail locations. Navigated strategic direction between US management and China team of software developers and sales.

• 

  Monster Inc.

  • Taipei, Taiwan and San Francisco, CA

  • Business Development/Branding Consultant - Greater China

    • Sep 2008 - Jul 2011
    • Taipei, Taiwan and San Francisco, CA

    Facilitated market entry of Beats by Dr. Dre headphones in Greater China, incl. business development, branding/positioning strategy, endorsements, brand partnerships and consumer/retail programs.

• 

  Wells Fargo

  • San Francisco Bay Area

  • Brand and Advertising Program Manager, Asian Segment

    • Oct 2005 - Sep 2008
    • San Francisco Bay Area

    Brand steward for Wells Fargo in the Asian American market. Internal consultant to product groups and regional banking re: the Asian American customer. Managed bank's Asian advertising, budget and agency work - including product strategy and planning, creative development, media and community relations.

• 

  Mango Multicultural

  • Owner and President

    • Oct 2002 - Oct 2004

    Established to service Raley's Supermarkets as their Asian market consultant and internal advertising team. Consulted Raley's on the education and creation of their positioning, merchandising and marketing communications program targeting Asian Americans in their regional footprint. Assembled an in-house creative and production team to develop bilingual consumer advertising and store sales incentive programs.

• 

  DAE Advertising

  • San Francisco Bay Area

  • Account Management

    • Jun 1992 - Jul 2002
    • San Francisco Bay Area

    A niche agency consulting Fortune 100 companies market to Asian Americans (in native language and mainstream media). Oversaw account management, advertising campaigns and media buying for clients such as: Wells Fargo Bank, Apple, Vitasoy/Azumaya, Albertson's, Northstar Ski Resorts and Miller Genuine Draft.