Experience

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  Yugen Consultting

  • India
  • Advertising Services
  • 1 - 100 Employee

  • Senior Manager Digital Marketing

    • Feb 2024 - Present

    Marketing and Advertising:• Developing and executing successful email marketing campaigns through Mailchimp and other platforms that results in an increase in open rates and an increase in conversions.• Creating and managing ads across Meta(Facebook, Instagram), Google platforms to maximize ROI, increase website traffic, leads and conversions.• Executing comprehensive marketing plans that consistently achieve targets for increased revenue.• Executing brand building efforts by developing consistent messaging and creative assets across all digital channels, including social media, email, and paid advertising.• Providing insights to improve digital marketing campaigns, website design, and product offerings, resulting in increased revenue, brand value and profitability.• Working to improvise brand visibility on Amazon, Flipkart and other aggregator platforms and increase sales through these channels with different ads.Analytics:• Utilizing Google Analytics, HotJar, Search Console to track website performance and user behavior, including website traffic, bounce rates and conversion rates.• Utilizing business analytics to analyze sales data and identify trends and patterns in customer behavior.• Providing insights to improve marketing campaigns, website design, and product offerings, resulting in increased revenue and profitability.Website Development:• Well versed in Shopify and WordPress content and app integration systems.

  • Digital Marketing Manager

    • Dec 2022 - Feb 2024

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  SocialStar.in

  • Pune, Maharashtra, India

  • Digital Marketing Executive

    • Apr 2021 - Jun 2022
    • Pune, Maharashtra, India

    Handled more than 15-18 email marketing campaigns with the ABM List and Company Revenue based campaigns.• Execution of campaigns including data segregation, data mapping, design templates, and delivered qualified leads which is into B2B channels• Well experienced on Google Analytics, Excel/Sheets, and custom URLs/UTM link builder. Able to maintain good domain reputation and ensure good inbox delivery rate.• Creating and monitoring a wide variety of email marketing campaigns. Ensuring design and layouts of emails are optimized, user and mobile-friendly• Upgrading the brand image of the company.• Handled all social media accounts for multiple clients, Run ads (Facebook, Google ads).• Written articles for both technical & non-technical websites for client based on E-commerce Marketing.• Run campaign for E-commerce website, CRM marketing via Email-marketing (Using Mail chimp)• Handled YouTube channel for tutorials (client).• Well experienced on Jarvis tool.• Expertise in creating Push Notifications and Segments for All users Audience levels.

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  CareerTech IT Solutions

  • Pune, Maharashtra, India

  • Trainee Web Developer

    • Sep 2020 - Feb 2021
    • Pune, Maharashtra, India

    Key Roles :• Write well designed, testable, efficient code by using best software development practices• Integrate data from various back-end services and databases• Gather and refine specifications and requirements based on technical needs• Create and maintain software documentation• Manage cutting-edge technologies to improve legacy applications• Gather and address technical and design requirements• Build reusable code and libraries for future use• Liaise with developers, designers and system administrators to identify new features and follow emerging technologies

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  For Pune University

  • Pune, Maharashtra, India

  • College Program

    • Aug 2018 - Apr 2019
    • Pune, Maharashtra, India

    Worked on the “ 5th Wheel Mechanism” project as a part of the Pune University syllabus.Key Research :1. Using a worm and worm wheel gear system to attach a fifth wheel and lift the rear part of the cars.2. Studying the actual car and its weight distribution.3. Calculations based on the loading conditions of the car and preparing a working model accordingly.4. To avoid the inconveniences of parking, a concept of parallel parking isdeveloped to minimize time required for parking.Period : 9 monthsTeam Size: 4Role : Student

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  Parametric Technosoft

  • Pune, Maharashtra, India

  • Internship Trainee

    • Aug 2017 - Sep 2017
    • Pune, Maharashtra, India

    Key RolesTo work on the Butterfly flange design for optimum efficiency.To design a Gate valve for power plants.