Okay, so Irene has 36 years of experience as a State Farm Agent, which is a significant amount of time. Typically, insurance agents with this level of experience can command higher rates. Let’s consider the location - Ventura, California is a desirable location, but it’s not a hub for insurance professionals. The industry average for insurance agents in this region is around $100-$150 per hour. However, Irene’s skills in marketing, strategic planning, and leadership are highly valued, so I’ll estimate her rate to be on the higher end of that range. Considering her experience and skills, I’d estimate her hourly rate to be around $125, which is slightly above the industry average.