Experience

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  Loyalty Builders (Marketing Analytics Services)

  • Portsmouth, NH

  • Director of Client Management

    • Oct 2011 - Present
    • Portsmouth, NH

    • Omni channel strategy for optimizing customer journey based on cutting edge data analytics that led to profitability improvements at companies like Unilever, Keurig, Duluth, New York & Co, Burlington Coat Factory, Allen Edmonds, SharkNinja, Kirkland's, Container Store, SmartPak, Speedwa...

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  Irving Oil / Override Marketing Services

  • Canada
  • Oil and Gas
  • 700 & Above Employee

  • Director of Business Intelligence & Analytics

    • May 2003 - Oct 2011

    Provided analysis, presented findings and supported negotiations with Chevron; GM, Hess, Marathon Oil, Statoil that led to over $2 million increase in Gross Margin

  • Marketing Analytics Manager

    • Jan 2008 - Jan 2009

    Evaluated acquisition targets and other business development opportunities, which led to three successful acquisitions and start of Override.com Loyalty Partnership Program

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  Hewlett-Packard

  • Hopkinton, MA

  • Marketing Consulting Project

    • Oct 2002 - Mar 2003
    • Hopkinton, MA

    Developed packaging, bundling, and pricing guidelines for new product line, presented to Hewlett-Packard executives team.

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  Procter & Gamble

  • Boston, MA

  • Marketing Consulting Project

    • Jan 2000 - Jan 2002
    • Boston, MA

    Conducted development of all elements of the marketing mix (product, packaging, price, promotion, advertising, public relations and consumer research) for men skin care product linePerformed extensive research and analysis of global men skin care products marketsCombined team research elements in...

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  American Conference Institute

  • Regional Coordinator and Marketing Manager

    • Jan 1994 - Jan 1997

    Performed industry research and financial forecasting