Okay, let’s tackle this. So Ira has 24 years of experience in the creative industry, which is a long time. His skills in Adobe Creative Suite, graphic design, and advertising are in demand. However, his role as an artist/pre-press technician might not be as high-paying as other creative positions. Location is West Sacramento, California, which is not a major hub for creative industries. Average rates for artists and pre-press technicians in the US can range from $25 to $50 per hour. Considering Ira’s experience and skills, I’ll estimate his rate to be on the lower end of this range, around $75 per hour.