See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Bio

Generated by
Topline AI
Indri Purnamasari is a seasoned marketing professional with extensive experience in digital marketing, public relations, and creative leadership. She has led teams and developed creative strategies for various clients across multiple industries. Indri has a strong educational background in French Language and Literature from Universitas Padjadjaran.

Experience

    • Indonesia
    • Financial Services
    • 400 - 500 Employee
    • Head of Creative Marketing
      • Jan 2022 - Present

      - Plan and strategize for campaign or digital advertising with marketing team.- Lead and manage a team of creative, including graphic designers, copywriters, art directors, and other creative personnel. Provide guidance, support, and feedback to ensure the team's success.- Develop and implement the creative vision and strategy for the organisation or department, aligning it with the overall brand objectives and target audience.- Collaborate with the team to generate and refine creative ideas and concepts for marketing campaigns, advertising materials, and other visual and written content.- Oversee the planning, execution, and delivery of creative projects, ensuring they are completed within the specified timeline and budget. Coordinate with internal stakeholders, such as marketing, sales, and product teams, to gather requirements and provide regular updates.- Maintain brand consistency across all creative assets and communications, ensuring they reflect the organisation's brand identity, values, and messaging.- Review and approve creative materials, ensuring they meet the organisation's standards of excellence in terms of aesthetics, messaging, and effectiveness.- Work closely with cross-functional teams, such as marketing, advertising, and communications, to ensure alignment and integration of creative efforts with overall marketing strategies and campaigns.- Keep up-to-date with industry trends, emerging technologies, and creative best practices. Continuously explore new ideas, techniques, and tools to enhance the creative process and deliver impactful results.

    • Creative Director
      • Jun 2019 - Dec 2021

      Creating creative digital advertising for every channel based on the funnel to generate result.Working alongside copywriters, art director, graphic designers, videographers, performance team, and marketing team.Driving development of creative ideas for campaigns, branding and communication.Planning & organising video/photoshoot production for campaign and digital advertising.Develop new communication and innovative concepts for various products.Working alongside marketing team for event and other marketing activities.Report directly to CEO.

    • Indonesia
    • Capital Markets
    • 400 - 500 Employee
    • Head of Creative Marketing
      • Jan 2022 - Apr 2023

    • Creative Lead
      • Oct 2021 - Sep 2022

      Creating creative digital advertising for every channel based on the funnel to generate result.Working alongside copywriters, art director, graphic designers, videographers, performance team, and marketing team.Driving development of creative ideas for campaigns, branding and communication.Planning & organising video/photoshoot production for campaign and digital advertising.Develop new communication and innovative concepts for various products.Working alongside marketing team for event and other marketing activities.Report directly to CEO.

    • Indonesia
    • Retail
    • 400 - 500 Employee
    • Creative Digital Marketing Lead
      • Oct 2017 - May 2019

      Report directly to CEO.Creating creative digital advertising for ZOYA.Driving development of creative ideas for campaigns, branding, fashion show, capsule collections and communication.Working alongside content writers, graphic designers, videographers, digital marketing team, sales team to drive sales and performance.Planning & organising video/photoshoot production for campaign and digital advertising.Writing clear and concise copy for ads, marketing materials, and websites.Planning & organising video/photoshoot production for campaign and digital advertising.Manage and Supervise social media content.Mediate KOL.PR marketing for including Marketing Timeline, Marcomm Events & activities ATL & BTL, E-Commerce Relation.

    • Creative Digital Marketing Specialist
      • Mar 2016 - Sep 2017

      Creating creative digital advertising for Encyclo & Shafira.Driving development of creative ideas for campaigns, branding, communication and digital activities.Writing clear and concise copy for ads, marketing materials, and websites.Working alongside graphic designers, videographers, digital marketing and sales team to drive sales and performance.Planning & organising video/photoshoot production for campaign and digital advertising.Implementing all marketing communication activities and strategies such as advertising, copywriting and preparation of promotional collaterals.Responsible for the designing of all printed materials, press releases and E-news.

  • IDEABAKERS
    • Bandung Area, West Java, Indonesia
    • Creative Account Manager
      • Jul 2017 - Jan 2018
      • Bandung Area, West Java, Indonesia

      Developing creative content for client’s social mediaDistributing all contents to production teams and leading themReporting all digital marketing campaign monthlyManaging production and client’s projects

  • JAFRA Cosmetics International
    • Greater Jakarta Area, Indonesia
    • Creative Content
      • Jul 2017 - Jan 2018
      • Greater Jakarta Area, Indonesia

      make creative content for social mediaconcept and production: photo & videomonthly report

    • Founder
      • Feb 2012 - May 2016
      • Indonesia

      ElectroPopShop.com is an online shop selling authentic phone accessories, established in 2012.Develop and execute digital strategies for the brand.Manage initiatives aimed at increasing website traffic, driving user acquisition and conversion.

Education

  • 2009 - 2014
    Universitas Padjadjaran
    Bachelor's degree, French Language and Literature

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Financial Services”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Social Profiles

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles