Experience

• 

  Cineworld Group Plc

  • United Kingdom
  • Travel Arrangements
  • 1 - 100 Employee

  • Head of Marketing & Sales Israel (Yes Planet and Rav Hen Cinemas)

    • Jul 2021 - Present

    ✔Achieved 4p market share increase by developing a brand strategy & establishing ‘Yes Planet’ as a market leader.✔Achieved 57% B2B sales increase by developing & executing a performance-based marketing strategy.• Managed the IL marketing, customer care & sales departments of an industry-leading global company.• Managed 5 mid-level managers, onsite and remotely, with a total of 25 employees in my departments.• Built and led a multi-channel B2C and B2B marketing operation, including brand and communication strategy & go-to-market, data-driven loyalty programs, and strategic partnerships.

  • Head of International VIP business (Business Unit Manager)

    • Jul 2021 - Present

    • Managed the international VIP business in Israel & Europe.• Full P&L ownership for each territory.• Creating a global concept and working methods, and adjusting to local territories.• Outlining business plans and supervising their execution: From ideas, market needs analysis, product-market fit, up to go-to-market and monitoring results.• business development: identifying and creating new market opportunities and constructing the process with local marketing.• Led a multi-functional team of 6, most of them remote (In Israel and in Europe).

  • Marketing Director

    • Aug 2018 - Jul 2021

    ✔ Achieved 17% significant increase in the premium segment by building a communication strategy with focus on digital strategy and content.✔Achieved 40% increase in brand preference & recommendation in annual consumer research.• Managed the marketing department of a market-leader brand.• Head of the marketing team (4-person team).• Led annual marketing plans and marketing budget.• Developed and executed B2C marketing & communication plans – both offline and online, with focus on digital and social.• Managed digital products (e-com website, app).• Launch new products and services in the Israeli market, working in collaboration with regional teams and global vendors.

• 

  Kimberly - Clark Israel

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Marketing Team Lead

    • May 2016 - Aug 2018

    ✔Achieved 12% significant increase in market share, by rebranding 'Lily', leading a multifunctional, regional brand activation team.✔Achieved 8% revenue increase by relaunching 'Mollet', including: new marketing strategy and brand concept, product development, new portfolio and innovation roadmap, new package design and a communication plan.• Responsible for Three product categories, managing a complex multi-brand portfolio to maximize growth and profitability:o Bath Tissue (Lily, Mollet, Kleenex, Shmurat Teva) – The largest non-food category in FMCG.o Facial Tissue (Kleenex, Zivoni).o Paper Towels (Nikol).• Led key strategic innovation projects, managing complex processes and coordinating with cross-functional teams of R&D, research, operations, production, procurement, finance etc.• Ongoing collaboration with global and regional teams on strategy, innovation roadmap and marketing plans.• Defined and delivered go-to-market strategies; including financial and brand equity annual objectives. • Led annual marketing plans with in-depth analysis of the competitive arena, category trends, and consumer insights, to fuel business growth.• Managed the marketing budget (AC&P spend) and communication plans & execution, both online and offline. Including TV, PR, POS, digital strategy, media strategy, managing campaigns, customer journey, content & social.• Managed a team of brand managers.

  • Brand Manager

    • Mar 2015 - May 2016

    • Managed activity of three large-scale brands in two categories with full business ownership, including financial and brand equity annual objectives.• Developed annual marketing plans based on business & market analysis and a wide overview.• Responsible for all marketing activities and communications – Online campaigns, advertising, PR, point of sale etc.

• 

  S. Schestowitz

  • Israel

  • Brand Manager

    • Jul 2013 - Apr 2015
    • Israel

    • Managed global skin care and perfume brands, including Montblanc, Burberry and Neutrogena.• Planned and executed product launches and campaigns, working with the global corporation team, in order to achieve business and marketing objectives.

• 

  Planet Group Ltd.

  • Israel

  • Brand Manager

    • Jan 2011 - Jul 2013
    • Israel

    • Launched global wristwatch brands (Guess, Gc and Lacoste) in the IL market.• Developed and executed marketing plans, responsible for marketing budget and all marketing activities and communication plans.

• 

  Ben-Gurion University of the Negev

  • Adjunct Lecturer

    • Oct 2010 - Mar 2013

    • In the courses "Principals of Marketing" and "Consumer Behavior".

• 

  Achva Academic College

  • Adjunct Lecturer

    • Oct 2010 - Mar 2012

    • In the courses "Principals of Marketing" and "Consumer Behavior".

• 

  Ben-Gurion University of the Negev

  • Teaching Assistant

    • Mar 2007 - Mar 2010

    • In the courses "Principles of Marketing", "Marketing Research" and "International Marketing".