Experience

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  Bioscientifica

  • Publishing Marketing Manager

    • Jun 2023 - Present

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  Royal Osteoporosis Society

  • Communications Specialist

    • Sep 2021 - Jun 2023

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  Groundwork South

  • Bristol, United Kingdom

  • Senior Project Officer

    • Mar 2019 - Sep 2021
    • Bristol, United Kingdom

    ◆ Responsible for the marketing and income generation for Communities Prepared, a Lottery funded national programme that trains and supports community volunteers to build their resilience to emergencies ◆➢Marketing the project to communities, local authorities, and resilience networks, driving membership subscriptions through creative use of the full marketing mix➢Managing and developing the programme‘s online hub, including content production, SEO, membership ➢Developing and implementing an ambitious social media strategy ➢Delivering training to communities➢Producing community resources ➢Researching funding opportunities, writing bids and securing strategic partnerships to generateproject income➢Developing and collating fundraising materials

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  Imogen Smith

  • Bristol, United Kingdom

  • Freelance Marketing Consultant & Project Manager

    • Aug 2018 - Sep 2021
    • Bristol, United Kingdom

    ◆ Education Think-tank ◆Enlisted to project manage a national schools campaign centred around new and emerging uses of edtech, and help design a print supplement for parents➢Producing project outlines➢Supplying briefs to designers, printers and creative sub-contractors and managing PR coverage➢Producing copy for print and online➢Creating a social media strategy and implementing across Twitter, Instagram and Facebook ➢Advising on a new overall brand strategy◆ Holistic Cleaning Service ◆ Marketing and general management of a start-up cleaning company with a client base of 130➢Creating targeted Facebook ad campaigns➢ Managing staff recruitment➢Producing monthly staff and client newsletters ➢Managing budgets and daily financial transactions➢Implementing new operational structures ➢Conducting business development research ➢Producing a new website strategy➢Building partnerships with other creative entrepreneurs

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  The Edtech Podcast

  • Community Engagement Manager

    • May 2019 - Jan 2020

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  IQPC

  • London, United Kingdom

  • Marketing Manager

    • Mar 2018 - Jul 2018
    • London, United Kingdom

    ◆ Responsible for marketing senior-level conferences for the defence and customer experience industries, aimed at harnessing technological innovation to drive business transformation ◆Recognised for: ✪ Creative and impactful copywriting ✪ Building and maintaining strong brand awareness ✪ Mature minded communication ✪ Securing high profile media partnerships ✪ A conscientious work ethic Top Programmes: ■ Oracle Business Intelligence Cloud Service ■ Oracle Eloqua ➢Produced tailored in-depth marketing strategies➢Prepared budget forecasts and managed all campaign costs ➢Created web design briefs and oversaw implementation ➢Researched and acquired relevant top-level media partners and influencers, and managed external activities ➢Executed campaign activities across all channels (email, content, social, PPC) ➢Presented campaign results at inter-departmental meetings and prepared reactive strategies

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  FinTECHTalents - VC Innovations

  • Plexal, Queen Olympic Park, London

  • Marketing Advisor

    • Jan 2018 - Mar 2018
    • Plexal, Queen Olympic Park, London

    ◆ Temporary role as marketing advisor for a Fintech start-up ◆Employed to help launch their first product, a large-scale Fintech festival and led on the initial marketing campaigns ➢Managed all aspects of WordPress site, including copy production, SEO, optimisation, and performance analysis ➢Produced innovative email, content and social media marketing strategies ➢Secured strong partnerships with press, sponsors, community hubs, start-ups and government organisations, including WIRED, Celent and Here East➢Managed all sponsor and speaker marketing

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  Wildfire Comms

  • Bristol, United Kingdom

  • Marketing Manager

    • Feb 2016 - Dec 2017
    • Bristol, United Kingdom

    ◆ Drove the marketing of Wildfire’s collection of leading B2B education magazines and websites, whilst building the company’s reputation as a successful publishing house ◆✪ Event partnerships: Organised and managed 30+ event partnerships with leading UK and international education conferences and exhibitions, including the Bett Show, EdTechXAsia and New Scientist Live ✪ Event management: Enlisted as a key organiser of a senior level conference on digital transformation within higher education. Responsibilities included: line managing an appointed telemarketer and admin assistant, setting up an online ticketing system, which generated £7,000 in sales, assisting in the acquisition of senior level speakers, creating a design brief for all event branding, and implementing a full-range of online and offline marketing activities to secure 200+ paid delegates✪ Email marketing: Built company newsletters using MailChimp & improved open and click- through rates | Managed multiple databases with 90,000+ subscribers | Created client e-shots➢Achieved a 34% yearly increase in open rates ➢Achieved a 59% yearly increase in click rates➢Transformed outdated email subscription system to ensure list growth. 750 new subscribers per month as a result✪ Social media marketing: Created and implemented social media strategies for in-house and contract portfolios | Managed and reported on the performance of 6 Facebook accounts | Created targeted Facebook ad campaigns for B2B clients | Delivered social media training for contract clients➢Achieved a 39% yearly increase in Facebook likes➢Generated successful Facebook ad campaigns for clients at £0.20 per click➢Transformed Wildfire’s dormant Twitter account and increased followers by 162%

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  Anorexia & Bulimia Care

  • Bristol, United Kingdom

  • Communications Manager

    • Jan 2014 - Jan 2016
    • Bristol, United Kingdom

    Responsible for all communication disciplines, including: the production and content of all written materials; developing strong relationships with media representatives and producing content that has been used by the Huffington Post, MSN and the BBC; developing a strong corporate partnership with John Lewis and other stakeholders; writing press releases and acting as the charity’s official spokesperson; implementing and developing a clear media strategy; managing volunteers and ensuring all staff are well briefed on the charity’s key messages; successfully increasing the organisation’s profile resulting in a 37% increase in personal enquiries and the attainment of three year funding.Digital Marketing: Responsible for implementing a new digital strategy across all media disciplines; establishing the charity’s digital presence by creating a vibrant and engaging social media community - Facebook engagement quadrupled in 15 months, growing organically from 1,000 to 4,000 likes. Second phase included re-designing the charity's website to further client engagement. Responsible for all project stages: producing initial brief and objectives, overseeing wire-frame development, and producing all written content for the 50 page website and populating via CMS. Regularly updating and maintaining the website, reviewing analytics and client feedback.Event Management: Responsible for the organisation and marketing of the charity’s Action Month event at the Houses of Parliament; In charge of the preparation and delivery of the charity’s key event challenges, including the Vitality British London 10K. Training and Development: Co-wrote and produced a CPD course for teachers; In charge of delivering training to audiences including University of Bristol, North Somerset Council and HMP Holloway.

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  Clinique

  • Sales Executive

    • Sep 2012 - Dec 2013

    • Met and exceeded monthly sales targets and KPIs • Selected to assist with the development of a new national training programme for consultants • Selected to manage the account for 3 weeks• Presented at sales meetings with regional and national managers

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  Hodder & Stoughton

  • London, United Kingdom

  • Sales Intern

    • Feb 2012 - Feb 2012
    • London, United Kingdom

    Sales intern for one of the leading publishing companies, creating marketing presentations for upcoming fiction titles

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  Haymarket Media Group

  • London, United Kingdom

  • Online Marketing Intern

    • Apr 2008 - Apr 2008
    • London, United Kingdom

    • Managing social networking and email• Sourcing and contacting potential clients for Haymarket products

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  BBC Wildlife Magazine

  • Bristol, United Kingdom

  • Research and Editorial Intern

    • Feb 2008 - Feb 2008
    • Bristol, United Kingdom

    Writing content and cover textOrganising promotional contentResearch assistant