Experience

• 

  Enterprise Ireland

  • EI office, Embassy of Ireland, Diplomatic Area, Riyadh, Saudi Arabia

  • Senior Marketing Adviser

    • Jan 1985 - Present
    • EI office, Embassy of Ireland, Diplomatic Area, Riyadh, Saudi Arabia

    February 1985- To date:Lead advisor for the Education and Training sector across the GCC , delivered 14 education trade fairs, supported 30 education clients enter the region , 4 scholarship placement agreements, raise awareness of Ireland as an education destination through 30 years of marketing and promotion of the sector Significant sector support provided across all priority sectors particularly in Construction, Engineering, Aviation, Telecom and Internet, Healthcare, Consumer Products and Financial Services..Supporting Irish educational clients to access opportunity which led clients to secure multi millions Euros business in the region particularly in Saudi ArabiaStrategic buyer relationship developed with decision makers in the Ministry of Higher Education and Technical Vocational Training Corporation (TVTC) IN Saudi Arabia and expanded contact base to Oman and Kuwait in private sector to support Irish clients to win business in the region.- Assisted over 50 Irish companies to establish a new presence in the GCCKeeping up to date in changing market trends, regular market opportunity and research reports generated for client companies.Taking a leading role in education sector activities in preparing sector strategy document• Provide first-line consultancy to Irish clients and researched different areas of support, formulate effective strategies and facilitate introduction with potential local business partners.• Effectively managing external relationship and regularly undertake sector focused visits with local stake holders i.e. Government organisations,, leading private and public sector organisation, trade associations and Chambers of Commerce. Keep updated with market trends, strategies and opportunities and inform the same to relevant Irish companies, trade organisations and colleagues in the region and HQ

• 

  1985

  • Ministery of Planning

    • Feb 1982 - Mar 1985