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Igor Todić is a seasoned marketing professional with extensive experience in product management, marketing management, and channel management. He has held various leadership positions in multinational companies, including Director of Support Services, Supply Chain Director, and Category Manager. Igor has a strong background in developing and driving category strategies, managing marketing budgets, and overseeing day-to-day operations of support services departments.

Experience

  • EIM Group
    • Belgrade, Serbia
    • Interim Manager
      • Feb 2023 - Present
      • Belgrade, Serbia

      At the worst possible moment you need the best possible manager, to digest an acquisition, to face a sudden crisis, or to conduct reorganisation. All of these circumstances can mean that conventional management may be unable or unwilling to do the job.During the recent 30 years we have expanded to 20 countries and performed more than 10,000 projects to become The Global Leader in Interim Management. This global mindset ensures breakthrough results and the same level of quality. Everywhere. Every time.

  • ACIBADEM BEL MEDIC
    • Belgrade, Serbia
    • Director Of Support Services
      • Oct 2021 - Oct 2022
      • Belgrade, Serbia

      Oversees day-to-day operations of Support Services Dept which includes Procurement, Technical support, Maintenance, Car fleet and Restaurant/food hospitality

    • Supply Chain Director
      • Jun 2015 - Jul 2019

    • JNSD Food&Wine Category Manager, Balkans
      • May 2010 - Jun 2015

      •Developing and driving Category at Regional level (Ex-YU markets + Albania)•Category management •Marketing budget management •Category expertise •Product Portfolio management •Planning the activities and aligning with stakeholders/support functions •Research and analysis

    • Channel Marketing Manager
      • Jan 2007 - May 2010

      •Drive sales channel growth strategy•Develop strategies to keep the sales channels performing and adapting •Use sales data to analyze and optimize ROI of channel activities•Serves as the primary point of contact for the major initiatives impacting Sales (acting as a funnel between Marketing and Sales Dept.)•Execute sales and marketing plans across multiple sales channels•Work collaboratively with all other departments to ensure sales department is aligned with strategic and tactical initiatives in the company•Market and promote the role of Sales within the organization to build effective working relationships•Business Development

    • Brand Manager
      • Feb 2005 - Jan 2007

      •Develops copy, merchandising, promotional, media and communication strategies •Prepare and gains approval for all plans of the brand concerned incl. Brand Plan, Budget Plan, Cycle Plan, Media Plan•Prepare and present Company plans (Business review, Competition analyses, Budget review, Brand book...)•Initiate and monitor researches•Briefs and manages advertising agencies ensuring effective ATL&BTL campaigns•Supervises the planning, execution and evaluation of the promotion plans, devt. of the creative and POSM•Establishes and controls of brand standards

    • Brand Executive
      • Mar 2001 - Feb 2005
      • Belgrade

      • Support the development and implementation of elements of the marketing mix in line with the brand marketing strategy and brand objectives • Execute all brand activities in line with brand strategy and corporate guidelines• Monitor/report brand expenditure to ensure investment does not exceed that authorized within the brand plan• Monitor external agencies • Proactively drive communication between Brand Marketing, Trade Marketing and Operations to ensure that cycle plan is effectively executed• Conduct/monitor promotions, Focus Groups, development of POS material, facilitating TM Representatives• Responsible for brands:Pall Mall (Med-segment) Vision (Low)Viceroy Special (Low)

Education

  • Faculty of Mechanical Engineering, Belgrade University

Suggested Services

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Industry Focus. “Business Consulting and Services”

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