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Bio

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Credentials

  • IELTS
    The International English Language Testing System
    Aug, 2011
    - Apr, 2026
  • TOEFL
    Test of English as a Foreign Language
    Oct, 2005
    - Apr, 2026

Experience

  • Euler Hermes ACMAR / Allianz Trade
    • Casablanca, Casablanca-Settat, Maroc
    • Head of Distribution & Market Management - Morocco & Tunisia
      • Oct 2020 - Present
      • Casablanca, Casablanca-Settat, Maroc

  • TECHNOPARK Maroc (MITC)
    • Casablanca Prefecture, Morocco
    • Head Of Sales Marketing
      • Oct 2017 - Oct 2020
      • Casablanca Prefecture, Morocco

      Identifying opportunities to reach new segments, expand market share and open new sites Leading the launch of two new Technoparks in AgadirDeliver to the HR department both quarterly and annual hiring plans for the 4 cities Participate in the quarterly and annual planning of company objectivesPreparing and managing monthly, quarterly and annual budgets for the Marketing departmentAdjust marketing strategy to meet changing market and competitive conditions (Based on benchmarks)Maintaining relationships with industry influencers and key strategic partnersRepresent company at trade shows, associations and meetings to promote products and programs

  • FC COM
    • Casablanca Prefecture, Morocco
    • Big Accounts – Commercial Director
      • Feb 2017 - Aug 2017
      • Casablanca Prefecture, Morocco

      Currently heading the Direct Sales Team Plan and evaluate the activities of Direct Sales Team in Sales establishmentOrganize local, regional & national sales operationsEstablish organizational procedures in relation to sales for the Direct TeamDetermine strategic planning related to new product & clientsLead sales team in building relationships with Strategic clients and manage negotiations during the sales process Worked closely with the sales team to support consistent achievement of sales targets, including weekly progress meetings and strategy developmentForged positive and productive relationships with high value clients

  • JCDecaux
    • Dubai, United Arab Emirates
    • Marketing Specialist Dubai & Northern Emirates
      • Aug 2013 - Feb 2017
      • Dubai, United Arab Emirates

      Building Media Offers & Commercial OffersAnalyzing airports around the world to create new opportunities for Dubai International, DWC & Sharjah International airport Examining and Analyzing new advertising opportunities at Dubai and Sharjah international airports Assisting the sales team in client meetingsCreating commercial proposals to boost the sales of specific productsPrepare creative advertising concepts for our clients

  • Cobone
    • Dubai, United Arab Emirates
    • Digital Marketing Executive UAE & KSA
      • Mar 2012 - Jul 2013
      • Dubai, United Arab Emirates

      End to End execution of marketing projects and campaigns, including idealization, creation of collateral, distribution of collateral in various media and measurement and analysis of impact.Execution of Search Engine Optimization on a continuous basis.Execution of Social Media Marketing efforts.Creation and execution of Newsletters and Email based marketing campaigns.Continuous review and active management of website and other online assets.Activation of end to end activation campaigns.

  • Firefit 911 Middle East
    • Dubai, United Arab Emirates
    • Marketing & PR Executive
      • Nov 2011 - Feb 2012
      • Dubai, United Arab Emirates

      Preparation and delivery of marketing plan within key objective.Liaison with media and publishers as required.Event planning, organization and execution.Create and implement marketing communications.Market research and competitor analysis.

  • Maroc Telecom
    • Rabat Prefecture, Morocco
    • Marketing Research Analyst
      • Jan 2010 - Jul 2010
      • Rabat Prefecture, Morocco

      Participated in an Email Marketing Campaign.Benchmark Study SFR, Vodafone. Conduct a marketing research analysis using SPSS to investigate customer satisfaction Contribute to the launching of the VOD for the first time in Morocco by Maroc Telecom

  • BMCE BANK
    • Casablanca Prefecture, Morocco
    • Marketing Analyst
      • Dec 2008 - Feb 2009
      • Casablanca Prefecture, Morocco

      Commercial responsible for sales.Marketing study on the behavior of customers. End to End project for launching a new product.Assisting customers with opening new accounts.Make with drawl's for customers.Deposit or cash checks for customers.

Education

  • 2011 - 2013
    University of Wollongong in Dubai
    Master Degree in Strategic Marketing, Strategic Marketing
  • 2006 - 2011
    Al Akhawayn University
    Bachlor of Business Administration, Marketing & Communication

Suggested Services

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Industry Focus. “Insurance”

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