Experience

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  Majlis Ugama Islam Singapura

  • Singapore
  • Government Administration
  • 100 - 200 Employee

  • Assistant Director, Strategic Communications

    • Apr 2023 - Present

    • Plan and execute communications efforts across all communications channels.• Design social media, outreach and engagement strategies• Create and frame narratives• Enhance organisation brand recognition

  • Head, Strategic Communications

    • Apr 2021 - Apr 2023

  • Assistant Head, Strategic Communications

    • Nov 2019 - Mar 2021

  • Manager, Strategic Communications

    • Jan 2016 - Nov 2019

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  Oak3 Films

  • Senior Producer

    • Jan 2012 - Dec 2015

    Production & Content Creation• Manage and execute direction of creative and factual content. • Provide editorial support for content creation.• Manage production team, broadcasters and clients on a day to day basis • Strategize the digital media campaign to market the creative product. • Manage production, post and delivery schedule of all products.

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  MediaCorp Pte Ltd

  • Singapore
  • Broadcast Media Production and Distribution
  • 700 & Above Employee

  • Producer-Broadcast Journalist

    • Aug 2008 - Dec 2011

    MediaCorp TV News • Write, edit and package news for TV bulletins • Write and produce current affairs content for TV• News reporting and coverage for language news• Adapt and translate news for Channel NewsAsia and language news

  • Producer-Presenter

    • Jun 2006 - Aug 2008

    Radio Singapore International • Developed current affairs and lifestyle content for radio programmes• Produced and present programmes• News reporting for local newsroom• Assisted in upkeeping station’s web portal and social network site.

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  Mindshare

  • Media Executive

    • Apr 2004 - Apr 2005

    • Handled media buy and media planning for online spots• Coordinated pre-implementation and trafficking of interactive ads• Reviewed and recommended advertising potential to clients

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  HP

  • Singapore

  • Technical Specialist

    • Aug 1998 - Jul 2002
    • Singapore

    Managed, coordinated and performed software and hardware qualitative testingCoordinated Microsoft’s certification process in English and localized languagesConducted training for local and foreign clients and contractEvaluated test procedures and help designing new procedures for specific product requirements.