Experience

• 

  Red Bull

  • Kuwait

  • Distribution Partner Manager

    • Jun 2021 - Present
    • Kuwait

    • To ensure effective execution of Red Bull Distribution and Trade Marketing targets through effective management of the Distribution Partner’s “DP” across Kuwait.• Supporting the Business Planning Process and Execution with “DP”.• Tracking and Reporting of Key Performance Indicators relating to the Trade Marketing Calendar and the Commercial Annex.• Building strong relationships throughout all departments within the DP. Supporting them in better driving, managing and evaluating Red Bull trade initiatives.• Ensuring DP implementation of the Perfect Store standards per channel.• Coaching and working with DP Sales Force in-classroom and in-field to produce executional excellence.• Support implementation of Route Mapping and Route Tracking.• Support the “DP” in achieving the mutually agreed on Commercial Annex and Trade Marketing Targets: Educate DP team on Brand History and drive Product Trust and Understanding. Train DP team on Perfect Store definition by channel and outlet type then follow through to ensure they implement mutually agreed on targets and KPIs. Enhance Skills by conducting on the job training and classroom training such as Power Selling, Power Coaching, High Pressure Negotiation and Conceptual Selling Track actual performance against mutually agreed KPIs, share with Line Manager and DP Sales Director.  Undertake systematic, frequent and continuous market visits to the points of sales across the "markets" based on a monthly DPM Routines Calendar. • Prepare and lead on the monthly business review meeting of assigned markets with the DP sales management and team using the DP Scorecard reporting deck• Review ROI for Red Bull in market placed coolers twice a year.• Support the internal Red Bull reporting requirements relating to Financial Sales, Trade Sales, Stock Flow, POS, Cooler Tracking and Cooler Maintenance.

• 

  Henkel

  • Germany
  • Manufacturing
  • 700 & Above Employee

  • Market Manager - Kuwait & Bahrain

    • May 2019 - May 2021

    • Provide positive leadership to the business by living the values and create and maintain the work environment that delivers superior performance. • Provide the guidance, direction and support for sales team to achieve their target.• Implements trade promotions by publishing, tracking, and evaluating trade spending. • Ownership of the performance management framework and work proactively across the business and management group to implement the necessary corrective actions. • Drive performance management on the key performance indicators including demand, availability gaps, price achievement, and sales target. • Deliver the annual budget, business plans and monthly forecast for the business.• Challenge and lead commercial aspects of the business and ownership of existing and new business launches. • Provide commercial input into business reviews and potential opportunities • Identification of opportunity costs and efficiency opportunities and implement within authority levels• Looks for opportunities to grow a business, whether through partnerships or new initiatives, and works to take advantage of those opportunities• Sales analysis and other reports that give insight into how a company can make adjustments to improve performance.

  • Market Manager - Kuwait

    • Jun 2016 - Apr 2019

• 

  The Sultan Center

  • Kuwait
  • Retail
  • 700 & Above Employee

  • Commercial Division Manager - FMCG

    • Feb 2014 - May 2016

    - Handling five countries (Kuwait, Oman, Jordan, Bahrain, Lebanon) Selecting & Managing the assortment for all countries- Implementing department strategy and category plans, selecting brands, items and setting prices. - Setting targets and budgets. - Monitoring economic performance of the assigned depts/categories across store formats - sales, gross margin, profit & loss. - Implementing corporate policies, procedures and standards and recommending refinements taking into consideration country needs. - Defining and maintaining the local assortment and integrating the basic assortment for the department/categories. - Pricing the items based on pricing guidelines and recommended prices for the private label / imported items. - Identifying local promotional products, pricing each item and submitting forecasting/relevant reordering information to replenishment. - In charge of stock levels and inventory management. - Providing corporate team with information regarding products needed - characteristics, positioning, quantities etc.. - Support and coordinate with other functions; Operations, Finance and Logistics, as well as other areas in merchandise - Private label, Promotions, Replenishment, Marketing and Merchandise. - Selecting local suppliers, negotiating terms of contract and reviewing existing ones. - Negotiating and purchasing in line with changing market trends, seasonality and expected needs guided by corporate guidelines and standards such as quality and cost price. - Reviewing, attending to and resolving any issues with local suppliers. - Ensuring timely input to private label development and import purchases. - Contributing to the company promotional activities as required. - Collecting market prices, conducting visits and country price audits.

  • Senior Category Manager

    • Feb 2012 - Feb 2014

  • Category Manager

    • May 2010 - Feb 2012