Experience

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  AUBO Robotics

  • Romulus, Michigan, United States

  • Marketing

    • Dec 2022 - Jan 2024
    • Romulus, Michigan, United States

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  Carahsoft

  • Virginia, United States

  • Marketing Coordinator

    • Jan 2022 - Dec 2022
    • Virginia, United States

    Responsible for planning and executing public sector facing marketing activities, in association with Red Hat and ISVs, for open source SAAS products that provide hybrid-cloud, container management, automation, and modernization solutions for customers.Daily responsibilities include:• Parsing datasets to optimize campaign execution, prove ROI on MDF, and import into CRM• Managing customer database to route qualified leads and prospects to sales teams• Planning and leading A/B testing processes before working with operations to analyze and add context to resulting conclusions• Utilizing Excel and spreadsheets to structure metrics and information regarding ongoing marketing activities• Working within in-house CRM to build email marketing campaigns and plan onsite and virtual marketing events• Collaborating with internal teams to create graphics, edit for SEO, and syndicate content for lead generation• Drafting and editing copy for web, email, and customer facing resources• Hosting and driving promotion for external facing marketing events such as webinars, workshops, and trainings

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  Freelance

  • Digital Marketing Consultant

    • Oct 2019 - Feb 2022

    Responsible for B2B/B2C marketing campaign development and SMM Strategy in niche industries. Experience planning and executing email and advertisement campaigns, managing branding on social channels, and originating creative video, photo, and audio content and assets such as taglines and copy. Additionally performs SEO and qualitative and quantitative testing for analytics.

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  The Com.unity Co.

  • Detroit, Michigan, United States

  • Marketing Intern

    • Sep 2018 - Dec 2020
    • Detroit, Michigan, United States

    Assisted key clients in the adoption of new and unique B2C and B2B marketing strategies. Responsible for the construction of creative assets used in advertisements such as: graphics, copywrite, and video media. Managed social channels and content to assist brands in creating digital influence.