Bio
Experience
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Canada
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Hospitals and Health Care
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200 - 300 Employee
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Co-Founder, I Boost Immunity and Kids Boost Immunity
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Apr 2016 - Present
Kids Boost Immunity (KBI) is a free World Health Organization accredited digital educational resource that makes learning fun and meaningful by connecting local school curriculum to global citizenship. Available in English and French, students from grades 4-12 participate in a series interactive online lessons and quizzes linked to science, health and social studies curriculum. For every quiz successfully completed by a student, a vaccine is donated to UNICEF to protect a child somewhere in the world. Students access KBI using their own smart phone or school device and class leaderboards track questions answered and vaccines earned, encouraging friendly competition in the classroom. that I Boost Immunity (IBI) is a Canadian-based digital learning platform about vaccination and science for adults that rewards individual knowledge with vaccines for kids. As the first platform of its kind in the world, IBI uses quizzes and stories to raise local literacy about immunization, and pairs it with a global reward: childhood vaccines through UNICEF. For each quiz users get right on I Boost Immunity, the site donates one vaccine to immunize a child in another part of the world through UNICEF Canada.
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Content Strategist
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Aug 2004 - Present
I am responsible for content strategy, outreach and social marketing to promote vaccination in British Columbia. This includes ImmunizeBC.ca, BC’s 'one-stop shop' website for immunization information for the public. Some of the site’s features include a health unit finder, interactive FAQ, vaccine status indicator tool, text messaging reminder service and a personalized vaccination scheduler tool.
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Owner
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Jan 1997 - May 2011
Audio/video production company
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Education
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Queen's University
Master Management Innovation and Entrepreneurship (MMIE) -
1994 - 1997Simon Fraser University
Communications -
Brother Rice
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Industry Focus. “Hospitals and Health Care”
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