Bio
Experience
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Malaysia
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Advertising Services
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1 - 100 Employee
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Editor
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Apr 2018 - Present
While leading a talented team of writers and subeditors is a given, the role calls for a keen eye to ensure all written content constantly meet set objectives, be it promotional pieces required of paying clients or in-house general awareness feature articles. Topics under my purview have included anything from healthcare to technology, motoring, education and property.Determining the content and creative direction for all short- and long-form deliverables for traditional and digital media is part and parcel of the role, along with setting production timelines as well as overseeing production processes. The diversity of media platforms of which I have worked on include:- The Star (Malaysia's top English newspaper)- Travel360 (AirAsia's in-flight magazine)- Education web portals- Client websites- Motorme.my (a Malaysian motoring website)
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Writer
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Jul 2015 - Mar 2018
The primary role was to produce written content for Malaysia's top English newspaper, The Star.Conducting live interviews with upper management and association heads, covering live events, as well as undertaking extensive desktop research was crucial in writing full page feature articles and client write-ups on a regular basis. I also took on the responsibilities of a subeditor for a Malaysian-focused motoring website that highlights daily drives and issues facing the national automotive industry. - Motorme.my
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Spade Advertising Sdn Bhd
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Kelana Jaya, Selangor
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Account Executive
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Sep 2013 - Feb 2015
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Kelana Jaya, Selangor
- Building and nurturing relationships between clients and advertising agency- Managing client's needs, requests and queries as well as providing advertising campaign recommendations- Continuous coordination of the entire advertising campaign. Market research - proposal of advertising strategy - execution of advertising campaign, including contacting media suppliers - success monitoring- Extensive research and evaluation of client's key competition and industry
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Alzheimer's Australia WA Ltd
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Perth, Australia
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Public Affairs Officer
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Dec 2012 - Mar 2013
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Perth, Australia
- Media monitoring- Updating website content according to organisational standards- Maintaining organisation's social media outlets- Maintaining and updating key contact databases- Researching and producing print collateral using various design softwares- Designing working templates for various departments- Organising, managing logistics, assisting with set-up & pack down of company events- Managing department's image library and photographic material- Coordinating logistical arrangements for photography needs
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Curtin University
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Perth, Australia
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School Support Officer
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Apr 2012 - Nov 2012
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Perth, Australia
- Attending to student queries- Liaising with department stakeholders through phone and email- Assisting with Student Coordination, Finances and Human Resource- Monitoring student intake- Organising and providing course material- Contacting students to notify of enrollments and course structures- Handling final semester exams and confirming student marks- Short-listing potential tutors- Calculating pay rates- Continuously tracking all school assets
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Perth Convention and Exhibition Centre
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Perth, Australia
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Food & Bevarage Attendant
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Mar 2011 - May 2012
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Perth, Australia
- Serving food to guests during banquets, weddings, meetings & conventions- Guests include VIPs, Heads of States and foreign dignitaries- Maintaining order of food distribution during events- Organising the set up and clearing of event venues
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Asian Overland Services Travel&Tours
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Kuala Lumpur, Malaysia
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Reservation Coordinator
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Jan 2005 - Jan 2005
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Kuala Lumpur, Malaysia
- Utilising company's internal program to make hotel reservations for foreign guests- Organising transport arrangement for guests- Data entry and filing- Contacting hotels to confirm guests bookings
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Education
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2009 - 2010Curtin University of Technology
Master of Arts (MA), Journalism -
2006 - 2008Curtin University of Technology
Bachelor of Commerce (BCom), Advertising & Marketing
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