Okay, so Ian has a broad range of skills in digital marketing, which is a pretty competitive field. Based on national averages for digital marketing professionals in the United States, I'd estimate his hourly rate to be around $100. This is a relatively low rate compared to other areas like SEO or web analytics, where rates can range from $75 to $150 per hour. However, considering his broad skillset and experience, I think $100 is a reasonable estimate. It's also worth noting that rates can vary significantly depending on location, industry, and level of experience. In this case, Fort Mill, South Carolina is a relatively small market, which might also impact his earning potential.