Okay, let’s tackle this. So Ian Guttridge has 16 years of experience in the HVAC industry, which is a good amount of time to develop skills. He has a broad range of skills, including HVAC, technical product training, team building, and sales management. He is also certified in ASHRAE 62.2 Ventilation for Single-Family Dwellings, which is a specialized certification. Location is Sarasota, Florida, which is a growing market for HVAC services. Considering his experience, skills, and certification, I would estimate his hourly rate to be around $100, which is a reasonable rate for an HVAC professional with similar experience and skills in this location.