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Ian Cotton is a seasoned marketing professional with extensive experience in direct marketing, campaign management, and team leadership. He has held various roles in marketing, including Marketing Mailings Manager, Customer Communications Manager, and Marketing Consultant. Ian has worked with several prominent companies, including HSBC Bank UK, FGH (Freemans Grattan Holdings), and Drive DeVilbiss Healthcare UK.

Experience

    • Tender Administrator
      • Jul 2021 - Present

  • FGH (Freemans Grattan Holdings)
    • Bradford, United Kingdom
    • Witt Campaign / postal manager
      • May 2013 - Jul 2021
      • Bradford, United Kingdom

    • Customer Communications Manager
      • Jan 2011 - Nov 2012

      ► Fulfil the end to end management process for direct marketing campaign activity► Work in partnership with Business Marketing in London to deliver product and segment led activity that utilises customer insight to drive ROI targets► Create direct marketing proposals in response to marketing briefs and present these to key stakeholders► Develop print and creative briefs to ensure that costs are reduced where possible whilst maintaining creative integrity► Identify, implement and manage direct marketing activities that cover the full customer lifecycle/experience – acquisition, activation, usage, dormancy and retention► Work closely with the Customer Information Management data Team in Sheffield, the Commercial Data Management team in Birmingham and Data Efficiency team in Leeds to co-ordinate selection criteria and testing strategies, ensuring that all activity is measurable and utilises test, learn and refine methodologies► Liaise with and co-ordinate all other key internal stakeholders relevant to the direct marketing process including legal, compliance, brand, product and the outbound call centres as well as external partners such as creative agencies and print partners► Gain compliance, legal and brand sign-off for all direct marketing activity, ensuring that all campaigns are delivered within prescribed deadlines► Project manage adhoc strategic projects including customer journey initiatives and channel development/improvement► Use experience to source new direct marketing opportunities and improve on existing processes..

    • Marketing Consultant
      • Sep 2010 - Jan 2011

      Provide briefs to creative agencies with policy amends requested by product teams and Regulatory RiskDevelop and maintain relationships with suppliersProduce timing plans to project teams for the amendment and print of policy wording Work within the print budget and look for cost savings through effective print ordering and pack designProof read amended policy documentation to check for accuracy Manage the amendment process for Partnerships policy wording

    • Marketing Mailings Manager
      • Sep 2003 - Nov 2009

      , Look Again, Kaleidoscope, Freemans and Oli brandsOverseeing all marketing activity from initial concept to production and delivery to the customerProducing marketing and print plans, monitoring progress and critical paths with all marketing brand teams and print production areasOperating as a central point of contact for internal teams and external suppliers, travelling throughout the UK to visit printers and fulfillment houses.Attending various focus group meetings for the Royal Mail account, overseeing invoice checks with amounts reaching the six figure markLiaising on a daily basis with Royal Mail and TNT (via downstream access) on various internal accountsChecking extracted data for content, format and validity against the requirements of the plan, transferring technical information to external suppliersCreating weekly reports on marketing information plus checking and authorising invoicesProviding a breakdown of costs for external supplies and services, including postage expensesManaging all the marketing teams to ensure projects are completed within budget and to strict deadlines with a total departmental budget of almost £21 million each seasonMain brands overseen include; Grattan, Look Again, Kaleidoscope, Freemans and Oli

    • Assistant Customer Retention Manager
      • Dec 2002 - Sep 2003

      Grattan and Look Again brandsTo assist the Retention Manager in the execution of the Grattan and Look Again Retention plan within agreed deadlines/timingsCo-ordinate the design, production and development of promotional stationery and envelope artwork plus fulfilment and distribution of direct marketing retention promotions within budgetBrief external agencies and provide feedback on the design of mailing packs, and development through to finished artwork. I have completed stage one of the John Boardman Print Production Seminar Ensure all artwork, proofs and text meets agreed specifications and total accuracy is attainedCopywrite letters and promotional text for promotionsOrganise briefings to ensure details of campaigns are communicated effectively to all relevant people and departments and deadlines are metResponsible for all Grattan/Look Again credit statements ensuring that all the relevant inserts (including selective), statement letters/messages, offers on statement reverse and envelopes are accurate and completeLiaising with the Customer Call centre ensuring that all queries regarding any offers are dealt with efficiently and accuratelyInvolved in all systems and processes that support the Grattan and Look Again businessVisiting various external suppliers to gain a greater understanding of their processes in relation to the companies' needs and offering advice

    • Assistant Database Manager
      • Apr 1993 - Dec 2002

      , Look Again, Eddie Bauer, You & Yours, Tesco and Freemans brandsThe selection of customers from the database for mailing of catalogues, specialogues, promotions and recruitment mailings for Grattan, Look Again, Kaleidoscope, Eddie Bauer, You and Yours, Tesco and FreemansProcessing files of customers to qualify for maximum discounts on mailing costsThe set up and checking of text for mailings, to recruit customers and inform existing customers of current offersThe set up of order codes, free gifts, merchandise discounts, flexible Buy Now Pay Later and entitlement for customers to receive brochures in parcelsExtraction of customers for list rentals and list swaps for recruitment mailingsLiaison with other areas of marketing, publications, the print room, IT, Kaleidoscope, Eddie Bauer, Tesco, Freemans, Telemarketing, Forms Handling and Distribution to ensure deadlines are metThe thorough checking of all mailing selections and text to ensure the correct information goes to customers

    • Various roles in Marketing
      • 1987 - 2009

Education

  • 1978 - 1983
    JH Whitley

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