Experience

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  VXL Software

  • Manchester, United Kingdom

  • Worldwide Marketing Manager

    • Jan 2010 - Apr 2023
    • Manchester, United Kingdom

    • Manage marketing channel plans for its VXL Technology (thin client hardware) & Software (device management, pc re-purposing digital signage) brands.• Manage the internal marketing communication with UK/European and USA sales territories to ensure consistency of message and execution of communication. • Devise, develop and execute all marketing activity including Social Media, Web Site, Email Marketing, Advertising, Exhibitions, Print, Newsletters and PR.

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  JCB

  • Rocester, England, United Kingdom

  • Worldwide Marketing Communications Manager

    • Jun 2006 - Oct 2008
    • Rocester, England, United Kingdom

    • Formulated UK/worldwide strategic product marketing communication plans for its Compact Products, Customer Support and Special Projects (Dieselmax) divisions.• Managed my own team and the internal marketing communication with UK and Worldwide Sales teams, Product Managers and factory product planning teams. • Executed UK/worldwide marketing activity including advertising, direct mail, content, social media, events, exhibitions, PR, print, sales promotions and customer magazines.

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  Sharp Electronics

  • Manchester Area, United Kingdom

  • Marketing Communications Manager - UK

    • Feb 1987 - Mar 2006
    • Manchester Area, United Kingdom

    • Planned and implemented Sharp UK’s marketing communications strategy, for its consumer electronics (TV/Audio/Microwave), commercial AV & solar power divisions.• Executed TV / Press / Magazine / Outdoor Poster advertising campaigns.• Provided marketing support for high street multiples, mail order and independent retailers.• Organised exhibitions, conferences, events on a national and international basis.• Took responsibility for budgets and expenditure with monthly status reports.• Managed the sponsorship at Manchester United Football club.