Experience

• 

  HYBE

  • 대한민국 서울

  • Data Lab Lead

    • Apr 2020 - Present
    • 대한민국 서울

• 

  Starbucks

  • Korea

  • Data Scientist, Partner

    • Nov 2016 - Mar 2020
    • Korea

• 

  Shinsegae

  • Data Analyst, Manager

    • Sep 2015 - Nov 2016

    • Analyze data points on sales, point of purchase, and promotion to extract customer purchase patterns and insights on buying behavior• Manage and lead Quarterly Project Evaluation, a reporting of seasonal buying behavior and patterns extracted from data points, for partners such as Starbucks, WithMe, Shinsegae International, and Shinsegae Department Store• Led the analytics for Wi-Fi Scanning and cart location data to gain further insights on consumer shopping pattern, revisits, and preferences• Spearheaded the Anonymous Customer Location Data Project to gather store foot traffic data• Strategized and executed the development of Index of Consumer Behavior Data• Used the Index of Consumer Behavior Data to build charts for web dashboards, which serves as a reference to guide buying decisions for partner corporations

• 

  Sungkyunkwan University

  • Lecturer

    • Sep 2011 - Aug 2015

    • Taught “Consumer Psychology" and "Advertising Psychology”, a required course for Psychology majors

• 

  KT

  • Senior Researcher, Manager

    • Dec 2012 - Sep 2014

    • Set up framework and protocol for conducting research and served as the control tower to a research firm for KT• Analyzed ICT marketing strategies and provided report of findings to the CEO of KT• Analyzed topics for internal distribution such as: new business and their success or failure, customer turnover rate and bestsellers for retail shops• Created Leading Composite Index Sales on Consumer Behavior for internal use• Prevented customer turnover by applying customer retention practices, such as phone calling, direct messaging, SNS message based sales, etc