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Bio

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Hyder Fatah is a seasoned digital marketing professional with 20+ years of experience in developing and executing global digital strategies, managing large digital budgets, and driving ROI through paid search campaigns. He holds a Master of Science in Digital Marketing and a Bachelor of Science in Molecular Genetics. Certified Digital Marketing Professional and Google Ads Search Certification holder.

Credentials

  • Certified Digital Marketing Professional
    Digital Marketing Institute
    Oct, 2018
    - Apr, 2026
  • Google Ads Search Certification
    Google
    Jan, 2022
    - Apr, 2026

Experience

    • PPC Specialist
      • Jan 2022 - Present

      • Planning, optimising and managing paid search campaigns to ensure they fall in line with the larger digital marketing strategy• Ensuring PPC campaigns are fully optimised according to brief and best practice guidelines• Manage medium to large-sized digital budgets• Work with the content team to ensure landing pages are effectively optimised for all campaigns to ensure maximum ROI and conversions.• Perform keyword research and identify new opportunities• Bid management optimisation• Keep up to date with the latest industry trends• Define new and improved PPC strategies• Assist in the analysing of paid search performance

    • Digital Marketing Specialist
      • May 2019 - Jan 2022

      • Working with local and national clients on developing global digital strategy, media plans and digital content• Being involved in planning, creating, producing, and distributing relevant and engaging digital content on all clients' digital platforms• Identifying, building, and segmenting audiences on all digital platforms and delivering digital content that fits the user journey• Evaluating clients' current digital marketing efforts, and creating more effective strategies in line with clients' brand and business objectives• Implementing technical SEO strategies and ensuring that all digital content is search engine and user friendly• Planning, building, and executing highly engaging paid social media campaigns• Managing all day-to-day activities for performance channels and taking ownership of relevant budget lines ensuring that campaigns are pacing in line with budget• Monitoring and analysing key performance metrics and ongoing reporting to clients to ensure ongoing optimisation on all channels

    • United Kingdom
    • Marketing Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Oct 2018 - May 2019

    • SEO Specialist
      • May 2018 - Oct 2018

  • MNT Tech Ltd
    • Dundee, United Kingdom
    • Digital Marketing Manager
      • Sep 2010 - May 2018
      • Dundee, United Kingdom

  • IMA Qatar Chapter
    • Part Time - Remote
    • Digital Marketing Manager
      • Sep 2013 - Sep 2014
      • Part Time - Remote

  • ARABOH.com
    • United Arab Emirates
    • Operations & Digital Marketing Director
      • Sep 2008 - Sep 2010
      • United Arab Emirates

  • Smart Tech
    • United Arab Emirates
    • Operations & Brand Manager
      • Sep 2006 - Sep 2008
      • United Arab Emirates

  • InfoTech ICT
    • Dundee, United Kingdom
    • Marketing Executive
      • Sep 2003 - Sep 2006
      • Dundee, United Kingdom

Education

  • 2017 - 2018
    University of the West of Scotland
    Master of Science - MSc, Digital Marketing
  • 1999 - 2003
    The University of Dundee
    Bachelor of Science (BSc), Molecular Genetics

Suggested Services

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Industry Focus. “Financial Services”

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