Experience

• 

  National Food Industries Company Ltd.,

  • Saudi Arabia

  • Key Accounts Manager

    • Nov 2020 - Present
    • Saudi Arabia

• 

  Ssense Canada

  • Montreal, Quebec, Canada

  • Quality Control Manager

    • Aug 2017 - Mar 2020
    • Montreal, Quebec, Canada

    • Managing a team of four inspectors• Checking the returns if it valid to be sold again.• Following up with the team for all the details

• 

  Coca-Cola Egypt

  • Switzerland
  • Food & Beverages
  • 700 & Above Employee

  • National HORECA (At Work) Channel Developer

    • May 2015 - Jun 2017

    • Managing one of the non-retail key accounts channels.(At work, Medical, Education, Military and Entertainment locations) • Prospecting new potential clients for the channel.• Evaluating and Measuring accounts performance.• Negotiating contracts with new and existing accounts.• Revising contracts with legal department.• Coordinating the operation process between sales department and accounts.• Handling the clients’ accounts, credit notes & over dues, with financial department.• Following up and monitoring clients’ performance through contract period. • Supervising the activations of our campaigns in educational and entertainment locations.

  • National HORECA Channel Developer

    • May 2014 - Apr 2015

    Managing all hotels, restaurants, cafes, night spots, cinemas and transportation companies.•Directly manage international and national accounts e.g.: Egypt Air, Four Seasons, Accor, Starwood, Hilton, Three Corners, little Buddha, Hard Rock, Paul Café, Renaissance, etc.•Initiating contracts for new accounts and renewal/termination existing ones. •Preparing evaluations and profitability analysis for each new or renewal accounts.•Negotiating clients’ benefits and contracts’ terms.•Monitoring competitors’ activities and taking actions accordingly. •Delivering monthly, quarterly, and annually sales targets as per the business plan. •Acquiring and converting new accounts, to increase company market share as per Business Plan.•Implementing segmentation based on an in-depth understanding of consumer needs and behaviours.•Developing a joint marketing calendar for each top customer.•Co-ordinate with marketing team the activation activities and POS materials for each marketing campaigns

  • Area Sales Manager

    • Jan 2013 - Apr 2014

    Managing team of 2 supervisors, 12 sales reps Helwan area.Launched the new “sales buzz” hand held system.

  • Area Sales Manager

    • Jun 2011 - Dec 2012

    Responsible for achieving sales targets per unit case through managing sales team on daily, monthly and annual basis.Managing team of 1 SPVs and 12 Sales reps on daily bases, monitoring their daily loading, route coverage, number of invoices and strike rate.Maintain credit limit for each sales rep as per company policy.Launched hand held and implemented “Hyper” system (Pre-selling)Plan and execute coolers placement / upgrade for accounts and ensure 0% abuse.Plan budget and sign agreement for shop signage and sunshades.Successfully launched Cappi Juice, Fanta Apple and Schweppes 2 Liters in my area.Monitor competitor’s activities in the market and report to management.

  • Key Accounts Manager

    • Dec 2010 - May 2011

    Managing key accounts team to achieve company objective.Maintaining excellent relation with accounts within the channel.Ensuring the availability of Coke products in all accounts at all time.Responsible for achieving the sales targets through managing sales team.Monitoring the delivery team to ensure high quality service.Approach new accounts and ensure most profitable deals.Review daily, weekly and monthly sales reports.

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  PepsiCo

  • Non Traditional Channel Sales Supervisor

    • Jun 2010 - Nov 2010

    Create customer list for Riyadh City including hotels, Universities, Hospitals, Individual schools, Cafes, Fast Food Chains and Convenient Stores.Approach accounts and agree sales and visibility.Managing 4 Sales Reps and ensure achieving monthly targets

  • Key accounts Executive

    • Mar 2008 - May 2010

    Leading team of 8 merchandisers to achieve monthly sales targets and visibility.Monitor weekly off-take by preparing stock & order report.Plan and agree required purchase order by SKU with customers for each store based on actual off-take, planned activities, competitor’s activities and business opportunity.Finalize visibility agreements with outlet managers and chain’s head offices.Supervise team of merchandisers in executing promotion activities.Evaluate results of weekly and monthly activities by activity tracking sheet.Report competitor’s activities, new business opportunities to direct manager.Ensure Plano-gram is implemented in all stores.Maintain excellent business and personal relationship with all outlet managers.Participated in new segment (Twistos baked bread) mega launch in all key account stores.Successfully handled all major key account chains in Riyadh. (Othaim – Carrefour – Geant – Sadhan – Panda – Tamimi)

• 

  British American Tobacco

  • Riyadh. KSA

  • Sales Representative

    • Apr 2007 - Dec 2007
    • Riyadh. KSA

    Successfully participated as one of the pilot team to launch hand held in Saudi. (Fanous System).• Trained cash van team for using hand held devices.• Helped in re-routing to increase daily coverage.• Achieved monthly sales target by brand and maintained successful strike rate and daily cover

• 

  PepsiCo

  • Cairo, Egypt

  • Territory Sales Supervisor

    • Sep 2006 - Mar 2007
    • Cairo, Egypt

    Reporting to the unit sales manager.Responsible on 40 accounts with total annual sales 7mn LE. Setting clear objectives for each member of the team. Responsible on the visibility, merchandising, POS materials, full distribution and availability of all brands and SKUs, floor and shelf space on the super markets thus maximizing the business potential.Manage the credit account for each account.

• 

  British American Tobacco

  • Cairo, Egypt

  • Sales Representative

    • Jun 2005 - Jun 2006
    • Cairo, Egypt

    Successfully exceeded monthly sales target by brand.Covered daily sales calls and minimized zero invoices.Executed display plans in targeted outlets.Reached average 95% effective calls ratio.Effectively participated in "Kent 3 TEK" new launch.Efficient user of "Intermac" hand held (Fanous System)

• 

  Ugo

  • Alexandria, Egypt

  • R&D Representative

    • Nov 2004 - May 2005
    • Alexandria, Egypt

    Distribute the guide in agreed outlets.Insure guide utilization in agreed outlets.

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  British American Tobacco

  • Alexandria, Egypt

  • Consumer Representative

    • Mar 2003 - Aug 2003
    • Alexandria, Egypt

    Responsible for brand awareness and consideration within the Consumer Disposition Funnel.Recruited, managed and developed over 25 customer relations amplifiers through continuous training and monitoring to receive accurate consumer data.

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  Rotaract

  • United States
  • Non-profit Organizations
  • 700 & Above Employee

  • Secretary

    • Jul 2001 - Jul 2002

  • Head of Fund Raising Committee

    • Jul 2000 - Jul 2001

  • Head of Club Services Committee

    • Jul 1999 - Jul 2000

  • Head of International Services Committee

    • Jul 1998 - Jul 1999

• 

  Interact East Alexandria

  • Alexandria, Egypt

  • Vice President

    • Jul 1997 - Jul 1998
    • Alexandria, Egypt