Experience

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  Yordas Group

  • Canada

  • Marketing Campaign Manager

    • Jun 2021 - Present
    • Canada

    - Developed and executed marketing and sales funnel strategies for Yordas Group across multiple services including SaaS, e-learning, and consultancy. Utilized a blend of ABM, inbound, and outbound tactics, along with PPC, SEO, and social media channels to exceed KPIs and improve customer satisfaction.- Led cross-industry partnership campaigns with companies like Origami and Quentic. Executed high-impact webinars and virtual presentations that drove brand awareness and lead generation. Additionally, organized and promoted monthly events and e-learning programs.- Implemented marketing automation via HubSpot and streamlined operations with SAP. Optimized workflows to enhance operational efficiency and customer engagement, effectively nurturing leads from MQL status to SQL for handoff to sales. Utilized HubSpot's capabilities for efficient campaign management, from initial engagement to strategic re-engagement campaigns.

• 

  Hardsell

  • Ontario, Canada

  • Marketing strategist

    • Oct 2020 - Jun 2021
    • Ontario, Canada

    - Managed and optimized paid media campaigns across multiple industries, including healthcare, food, and automotive, utilizing 5-figure monthly ad spends. By employing tailored strategies, such as in-depth keyword research and audience segmentation, I achieved 3x better conversion rates than industry benchmarks.- Collaborated with project managers and client liaisons to continuously update and refine campaigns, while also optimizing websites for SEO and SEM. Utilized data analytics tools like Google Analytics and pixels to identify key opportunities, resulting in consistently improved future campaign performance.

• 

  Sysco

  • Toronto, Canada Area

  • Marketing Associate

    • Jan 2018 - Sep 2020
    • Toronto, Canada Area

    - Developed strategic account plan targeting new business acquisition and customer retention, resulting in profitable sales growth within my assigned territory. - Utilized consultative selling to articulate the Sysco value proposition, engaging new customers with customized solutions that matched their business needs.- Analyzed market trends and customer needs to develop and offer product and service solutions that were customer-centric, enhancing account portfolio growth. This proactive approach helped in staying ahead of competitors and ensuring customer satisfaction through value-added services, e.g. Business Resources, Rewards program etc.- Leveraged sales technology and business resources effectively, providing comprehensive consultative services from start to finish. Managed credit and accounts receivables, utilizing PMT & Deal Manager to support territory and market share expansion.- Employed Salesforce CRM to track sales activities and results, strengthening a collaborative team selling process that contributed to achieving and surpassing sales targets.- Marketed Sysco products through multi-channel strategies, including promotional plans and social media campaigns tailored to customer menus and deals. Utilized Salesforce to record essential data and execute marketing activities, contributing to improved KPIs.- Assisted customers in social media and content marketing across various platforms including Facebook, Twitter, Instagram, and Pinterest. Provided comprehensive support in setting up, creating, scheduling, and posting content.- Nurtured business relationships with foodservice accounts, leveraging support from Sysco's partnered vendors. This collaborative approach led to more streamlined and effective customer interactions.- Regularly implemented Account-Based Marketing (ABM) and outreach campaigns. Employed strategic segmentation and A/B testing, achieving 131% of our lead generation target by focusing on highly interested leads and customers.

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  DucMeta Inc.

  • Toronto, Canada Area

  • Sales And Marketing Specialist

    • Mar 2017 - Dec 2017
    • Toronto, Canada Area

    - Directed content strategies specifically designed for key partners like Bell Canada and Clover POS. Emphasized on lead qualification and sales conversion, effectively driving business results.- Collaborated with CRM specialists to customize Salesforce reporting tools. This ensured enhanced lead tracking and provided actionable sales insights to our partner stakeholders.- Conducted weekly marketing and product training workshops for the entire team. This initiative bolstered team competency and alignment with marketing objectives.

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  Habitt

  • Pakistan

  • Category Executive

    • Apr 2016 - Jan 2017
    • Pakistan

    - Managed and optimized the marketing department's advertising and corporate communication strategies, leading to a significant improvement in overall campaign effectiveness.- Collaborated with senior stakeholders across multiple departments to drive marketing best practices and initiatives, resulting in an exceptional 60% increase in revenue and surpassing all set targets.

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  Professional's Sports & Recreational Welfare Society

  • Karachi

  • Marketing Executive

    • Jan 2015 - Mar 2016
    • Karachi

    - Coordinated and tracked various projects in content development and SEO, while also spearheading the company's email marketing strategy. These integrated efforts led to a significant 20% uptick in organic user traffic to the website and a 15% boost in user engagement through targeted email campaigns.- Led the design and creation of diverse marketing materials, from client emails and brochures to web graphics, resulting in a 25% increase in brand recognition and client engagement.