Experience

• 

  众安在线财产保险股份有限公司

  • Shanghai

  • Senior Business Manager

    • Apr 2017 - Present
    • Shanghai

• 

  贝宝

  • United States
  • Software Development
  • 700 & Above Employee

  • Social Media Lead

    • Jul 2015 - Mar 2017

     Build up PayPal's presence on China social media platforms (WeChat, Weibo, Zhihu) for marketing communications and corporate branding, and work closely with customer service team to handle inquiries and complaints on social media.Key Achievements：1. Doubled the WeChat follower base and increased its monthly readership by more than 400% through content innovation within one year, and also built owned social media as an effective channel for customer engagement and partner co-promotion;2. Developed successful cooperation with KOLs to enhance awareness of PayPal’s value proposition for Chinese import-buy consumers and export merchants;3. Worked with Marketing team to do PayPal’s first large-scale social campaign in the Zhihu community, which targeted the freelancer segment through an online roundtable, generated nearly 30k followers as well as over 6.9 million pageviews on the topic, and attracted in-depth media interviews;4. Leveraged owned social media resources to do co-promotion with PayPal's overseas merchants of different business sizes and achieved satisfying results (like 400% transaction growth in one week).

  • Public Relations Specialist

    • Mar 2012 - Jun 2015

     Plan B2B and B2C campaign projects with Head of Comms to target existing and potential business users (export merchants) and personal users (import-buy consumers), and manage agencies to secure excellent execution including media events, press release, bylines, advertorials, cooperation with media/KOL, videos, industry research reports, etc.;  Identify executive visibility opportunities and help executives prepare well for media interviews and public presentations;  Handle media inquiries and assist Head of Comms in issue management; Enhance awareness and understanding of PayPal brand among potential customers, partners, employees, governments and other stakeholders through promoting PayPal’s SMB Champion programs, employees’ charity activities, company culture & values, Great Place To Work stories and award news.

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  Shanghai Jiao Tong University

  • 中国 上海市区

  • PR and Student Recruitment Specialist

    • Jul 2007 - Apr 2011
    • 中国 上海市区

    As the first PR and Student Recruitment Specialist, I significantly increased awareness and popularity of the new institute among top high school students across China. Based on the annual performance review results, I received the highest rating every year and won the Excellent Employee Award of the Year 2009 granted by Shanghai Jiaotong University. I gained solid experience in:1. Managing the institute’s bilingual website and developing various types of promotional assets (press release, newsletter, brochure, video);2 Leading national undergraduate recruitment campaign and providing consultancy to prospective students and their parents;3. Drafting reports and presentations for the Dean;4. Developing cooperation with media and coordinating media interviews;5. Building up good relationship with Parent Committee through online and offline engagement activities; 6. Supporting events of the school and university, including Open Day, exhibitions, press conferences, etc.