Experience

• 

  OFE - Opportunities for Employment

  • Winnipeg, Manitoba, Canada

  • Student Intern

    • Mar 2020 - Mar 2020
    • Winnipeg, Manitoba, Canada

    Worked with Pandemic Project and assist with Social Media Project.

• 

  LG Electronics

  • South Korea
  • Computers and Electronics Manufacturing
  • 700 & Above Employee

  • Digital Marketing Manager

    • Jan 2017 - Mar 2018

    Corporate Marketing Department Digital Part-Official Website management-New Product On air, Website maintenance-Online Promotion Key visual creative development and on airOOH Part-OOH Creative development and confirm.-OOH management overall in China, Jingxin Building OOH, Chengdu Chunxi Road etc.-Attend appliance & electronics world Expo in Shanghai as an exhibiting company.

  • Media Manager

    • Jan 2013 - Dec 2016

    Corporate Marketing Department Media Part-Media Strategic Planning, Execution and management-Campaign Schedule management, media total performance analysis-Media spending management and control-Consumer insight & Competitor analysisMain Campaigns:-2016 LG Signature Launching Event-2016 Beijing Design Week in 798 -2014 LG Branding Campaign (TVC Campaign & Digital Campaign etc.)-2014 LG G3 Smart Phone Launching Campaign -2014 Hunan PSTV Annual Contract and Media Plan execution-2014 Pconline Annual Deal Contract and execution-2013 LG Refrigerator new product launching campaign-2013 Home Appliances Cross Campaign -2013 Sapience (Washing Machine) Online Promotion Campaign-2013 LG City (SY, NJ, CD, GZ) Media Habit Research-2013 LG Branding Campaign-2013 LG G2 Smart Phone Launching Campaign-2013 LG G2 Offline Event with Pconline & ZOL vertical website

  • Marketing Strategy Manager

    • Jun 2010 - Dec 2012

    Corporate Marketing Department Marketing Strategy Part-Annual Marketing Communication Planning-Annual Marketing Budget Planning-Brand Fund & Product Marketing Fund Management & Analysis-Consumer habit analysis

  • Assistant Manager

    • May 2007 - May 2010

    Corporate Marketing Department IMC Part-Translation between Chinese and Korean PR News-Daily News Monitoring-Communication with Korean media-PR Annual Budget management-Air Purifier launching PR communication-LG Mobile(Viewty) Press conference-LED TV BTL: POP & Catalogue key visual confirm, production and delivery to the LG Branch Offices in China-Production fee management & budget control-B2B Product POSM Creative and Production Schedule management

• 

  Hospital Engineering GmbH Beijing Representative Office

  • Beijing City, China

  • Assistant Project Manager

    • Sep 2005 - Apr 2007
    • Beijing City, China

    Take part in contract execution and several bidding projects.Filling bidding documents, contacting with medical equipment suppliers collecting information.

• 

  Buero Bernd Linke

  • Bremen Area, Germany

  • Internship

    • Jan 2005 - Aug 2005
    • Bremen Area, Germany

    Take part in the project of "Goethe Institute Bremen".Help the project manager to accomplish Exchange Student Program between Germany and China.