Experience

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  Singapore Shipping Association

  • Head Of Communications

    • Jul 2022 - Present

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  Schulte Group

  • Singapore

  • Group Communications Manager

    • Feb 2022 - Jul 2022
    • Singapore

    Based in Singapore, I oversee PR, crisis communications and content functions for the region and drive communication activities with a focus on ship owning, maritime services and digitalisation segments.

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  Maritime and Port Authority of Singapore

  • Senior Manager Corporate Communications

    • Apr 2019 - Jan 2022

    - Oversaw all aspects of publicity for the 2021 Singapore Maritime Week (SMW), including public relations activities, media engagements, facilitated interviews and sponsored content curation. Garnered mindshare of over 350 media stories with earned PR value of S$5.4 million and successfully positioned SMW as a premier maritime event.- Produce corporate storytelling content to showcase maritime innovations and attract talent into the maritime industry, such as a 30-minute CNA documentary titled ‘Colours of the Sea’. Worked with the documentary team to identify profiles, develop compelling narratives and facilitated the shoots and interviews. - Provide communications counsel to internal stakeholders to strategise media engagement and ensure effective messaging in external communications - Provide factually accurate and up-to-date crisis communication responses for maritime and COVID-19 related incidents. Work with operations and functional teams to ensure public communications minimise media and public speculation, dispel misconceptions and maintain public trust. - Develop and implement communication strategies and media plans, including coming up with key messages and drafting communication materials such as media releases, factsheets, talking points, thought leadership pieces, and editing of speeches. Actively pitch stories to the media.- Manage media briefings, executive interviews and media queries. Work with various internal stakeholders to organise these events smoothly. Ensure timely media response and follow ups.- Leverage MPA’s digital communication platforms to raise awareness of MPA’s mission and initiatives among the general public and maritime community by contributing digital content and supervising production of EDMs and social media videos.

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  Ministry of Trade and Industry (Singapore)

  • Singapore

  • ASEAN 2018 Communications and Media Management

    • 2018 - Mar 2019
    • Singapore

    - Generated extensive media coverage of ASEAN Economic Community (AEC) ministerial meetings in Singapore in local and international media across print, broadcast and online platforms.- Managed international media centre operations including media accreditation and registration, dissemination of media materials and handling media queries. Facilitated reporting and filming requests and provided media with logistical support on-site.- Led Business Times supplement insert project that communicated economic deliverables spearheaded by MTI, published during the 50th ASEAN Economic Ministers’ Meeting. Managed editorial line-up and collaborated with MTI ASEAN policy team, economic agencies, ASEAN Secretariat, research institutes, Trade Associations & Chambers and businesses to materialise the publication.- Oversaw the development of a series of eDMs and infographics that communicated the benefits of the ASEAN 2018 economic achievements in an understandable manner.- Manage MTI's ASEAN 2018 publicity and marketing budget.

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  Singapore International Foundation

  • Singapore

  • Communications Manager

    • Aug 2012 - Dec 2017
    • Singapore

    - Consistently grew earned PR value that surpassed yearly targets and generated coverage in top-tier local, regional and international media - Raised profile of foundation’s thought leadership in the citizen diplomacy space having led publicity efforts when SIF was awarded the President’s Award for Volunteerism (Non-Profit Category) in 2014 and for a series of research papers on the impact of volunteer-led development in Asia- Strategised and managed Key Opinion Leader (KOL) project in which social entrepreneurs from Indonesia and India were identified and cultivated through sustained engagement activities, resulting in repeated advocacy for the Young Social Entrepreneurs (YSE) programmeResponsibilities included:- Implemented communications and engagement strategies locally and internationally to enhance Singapore's reputation. Drove event publicity for programme launches and milestone events, developed strategic key messages and media trained spokespeople. Produced engaging text, photo and video stories across diverse media channels- Led integrated communications campaigns in Indonesia, China and India to build mindshare and affinity for the foundation in-markets, including organising journalist visit programmes to Singapore- Managed media relations to cultivate positive working relationships with key media in Singapore and the region through media outreach (pitching stories, organising media interviews and facilitating overseas media trips) - Ran regional digital marketing campaigns using a mix of SEO, SEM and digital advertising tools to drive sign-ups for YSE programme, resulting in year-on-year growth in participation rates - Executed effective communications through media releases & factsheets, speeches, talking points, social media and exhibition content. Conceptualised, storyboarded and produced corporate videos and citizen ambassador vignettes

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  Maybank

  • Singapore

  • Corporate Affairs Executive

    • Jan 2010 - Jul 2012
    • Singapore

    - Daily media monitoring of banking and finance sector for internal circulation- Handle media queries and prepare spokesperson response. Write and disseminate media releases to media outlets- Conceptualised, planned budgets and managed corporate events such as customer appreciation event and business banking seminars- Content management, copy editing and vetting for corporate website and social media platforms

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  Rabobank

  • Singapore

  • Corporate Communications Senior Officer

    • Aug 2009 - Dec 2009
    • Singapore

    Managed internal communications for the company’s regional intranet, generating content to communicate company policies and business wins, and profile management and staff. Co-ordinate management Town Hall meetings

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  Jurong International Holdings

  • Singapore

  • Corporate Communications Executive

    • Aug 2008 - Jul 2009
    • Singapore

    Marketing Communications, Internal Communciations and CSR co-ordination.