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Bio

Adept at creating and implementing client-centered, successful campaigns to improve brand awareness and presence. Collaborative and creative manager accomplished at managing digital marketing presence, content, & E-commerce platforms. Experienced in leading marketing professionals to meet digital marketing goals.

Experience

  • Blu Creative Agency
    • Monterrey, Mexico
    • Digital Marketing Director
      • Dec 2022 - Present
      • Monterrey, Mexico

      Execute and manage digital strategies for multiple consumer categories, ensuring timely go-to-market plans and continuous performance tracking.
      Scale third-party e-commerce channels (Amazon, Walmart, Mercado Libre, Shopify) and optimize placements to drive sales growth and digital demand.
      Plan, launch, and optimize Paid Media campaigns across Google Ads and Meta Ads, achieving measurable increases in leads, conversions, and ROI.
      Design and implement CRM campaigns (Mailchimp, Klaviyo, Bravo) to grow and engage the customer database.
      Lead social media execution, building content calendars, influencer activations, and community engagement strategies that boosted interaction rates by 70%.
      Partner cross-functionally with sales, trade, and retail teams to align digital initiatives with omnichannel marketing strategies.
      Monitor KPIs and dashboards to track campaign performance, optimizing in real time for improved ROI.
      Manage digital and creative agencies, overseeing media buying, content production, and campaign rollouts.
      Track and manage the digital marketing budget, ensuring efficient spend allocation and accurate monthly reporting.

  • Merit Manufacturing
    • Michigan, USA
    • Digital Marketing & E-commerce Manager
      • Jan 2017 - Nov 2022
      • Michigan, USA

      Directed E-commerce marketing on Amazon, Walmart, Shopify, and Mercado Libre, improving digital sales performance.
      Designed and executed Paid Media campaigns (Google Ads, SEM, Target CPA bidding) to drive customer acquisition.
      Led social media content creation and campaigns across Facebook, LinkedIn, Instagram, and Twitter, increasing brand awareness and engagement.
      Managed ERP integration (Shopify, SAP) and developed scalable e-commerce infrastructure.
      Implemented SEO & SEM strategies, improving visibility and ranking for key categories.
      Oversaw Amazon FBA fulfillment and ambassador programs, ensuring efficient product distribution and influencer-driven growth.
      Coordinated cross-functional projects, including trade marketing kits and digital catalogues, aligning digital with offline channels.
      Managed digital budgets and vendor relationships to ensure cost-efficient execution of campaigns.

    • Digital Marketing Specialist
      • Jan 2015 - Dec 2016
      • USA

      Planned and executed end-to-end digital campaigns (SEO/SEM, display ads, social media, CRM/email).
      Built and maintained the company's social media presence, driving measurable growth in brand visibility.
      Monitored KPIs and ROI, leveraging insights to optimize spend and maximize conversions.
      Conducted A/B testing, conversion funnel optimization, and landing page design to improve customer experience.
      Evaluated emerging technologies to drive innovation in digital marketing strategies.

Education

  • 2015 - 2017
    Delhi University
    Master in Business Administration, Finance & Marketing
  • 2013 - Present
    Delhi University, India
    Diploma, French Language

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References

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