Okay, let’s tackle this. So Howie has skills in digital marketing, lead generation, and advertising, which are in demand. He's based in the US, which is a large market. Considering his skills and location, I'd estimate his hourly rate to be around $75, which is a reasonable rate for a marketing professional in the US. This rate is slightly lower than what I'd expect for a more senior role or someone with more extensive experience, but it's still a good starting point.