Okay, let’s calculate Howard’s rate. With 47 years of experience in marketing, he’s established himself as a seasoned expert. His role as President of Total Promotions, Inc. indicates a high level of responsibility. Marketing professionals with similar experience and skills can charge around $100-$250 per hour, depending on the industry and location. Given Howard’s extensive experience and leadership position, I estimate his hourly rate to be around $200, which is slightly above the average range for marketing executives in the United States.