Experience

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  MariMed, Inc.

  • Greater Boston

  • Chief Communications Officer

    • May 2021 - Present
    • Greater Boston

    Drive all external and internal communications for a leading cannabis multi-state operator, including cultivation, processing, dispenaries and an award-winning product portfolio.

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  Acreage Holdings

  • New York, New York

  • Vice President of Communications

    • Jul 2018 - Mar 2021
    • New York, New York

    First in-house communications executive for this leading operator in US cannabis. Built corporate narrative and helped navigate public offering, option to sell company, numerous TV appearances, labor and product crises, high visibility Board appointments, internal communications, and mass coverag...

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  National Association of Cannabis Businesses

  • Chief Communications Officer

    • May 2017 - Jul 2018

    Drove thought leadership, messaging, content and strategic partnerships for the cannabis industry’s first self-regulatory organization (SRO). Members include many of the most compliant and well run legal cannabis businesses.

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  DiGennaro Communications

  • President / Chief Operating Officer

    • Oct 2010 - May 2017

    Helped manage clients, staff and business development for this full-service, 35-person consultancy that served the needs of clients including Facebook, Spotify, National Geographic, Live Nation, McDonald's, BMW, and Ringling Bros Barnum & Bailey Circus.

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  Steve & Barry's

  • Chief Partnership Officer & EVP/Corporate Communications

    • Jan 2005 - Jan 2009

    Earned Brandweek Marketer of the Year honors for 300-store apparel chain, by creating and building buzz around product licensing partnerships with Sarah Jessica Parker, Stephon Marbury, Venus Williams, Lionsgate Films, CBS Television, Red Bull and others.

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  MKTG.partners (now MKTG)

  • PR Practice Head

    • Feb 2003 - Dec 2004

    Built a PR division and served on the management team for this integrated marketing services agency, with clients including Coca Cola, Office Depot, Tommy Hilfiger and CBS Television.

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  Clear Channel Entertainment (today Live Nation)

  • SVP, Corporate Communications

    • Oct 1999 - Jan 2003

    Built and directed the corporate communications department for the world's largest live entertainment company (today Live Nation). Prior, served as head of PR for the company's SFX Sports Group, providing media relations, media training and other services to the division's profession...

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  DraftWorldwide, Racing Champions, KemperLesnik,...

  • Various

    • Sep 1987 - Oct 1999

    Provided account leadership to clients including McDonald's, Sony, Campbell Soup and other brands. For NASCAR licensee Racing Champions and at Draft, served as head of communications.