Experience

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  Culinary Brand Development

  • Chief Executive Officer

    • Oct 2019 - Present

    Oversees all creative, sales, and operational aspects of the company. We help brands get to the next level through a combination of insight, creativity, and strategy. We work hand-in-hand with teams to bridge the gap between products and consumers—creating mouthwatering content, overcoming manufa...

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  Mr. Food Test Kitchen

  • Ft. Lauderdale, Florida

  • Chief Operating Officer / On-Air Personality

    • 2012 - Present
    • Ft. Lauderdale, Florida

    Oversees all creative, sales and operational aspects of the Mr. Food Test Kitchen brand, including: CBS distributed syndicated TV segments, websites and digital publishing, sales of strategic partnerships, and licensing. Developed and implemented marketing strategies for high-profile companies wi...

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  Mr. Food Brands

  • Senior Vice President of Creative Development & Sales

    • 2002 - 2012

    Leveraged the brand's assets and created an ongoing revenue stream through strategic partnerships and sales efforts. Developed a licensing team that partnered with companies such as Hearst Media, Time-Life, and dozens of food councils and associations (e.g. Idaho Potato Commission, American Egg Board, and National Beef Board.)Launched MrFood.com and EverydayDiabeticRecipes.com through a partnership agreement with Prime Publishing.

  • Culinary Business Director

    • 1994 - 2002

    Transformed a one-dimensional family business into a brand. This was accomplished by building systems that could be replicated to increase consistency, reduce redundancies, and save labor. Built a formalized Test Kitchen, Publishing, and Licensing Division from the ground up, by training a team of talented professionals to work together and with a consistent vision.

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  Yankel & Company Catering and Event Management

  • Syracuse, New York Area

  • President

    • 1979 - 1994
    • Syracuse, New York Area

    Owned and operated an upscale social and business catering company that specialized in event management (events ranged in size from 50-400 guests). Launched the company and grew it into a multi-million dollar business.