Okay, let’s tackle this. So Howard Ibach has a broad range of marketing skills, including creative direction, copywriting, and advertising. He’s worked in interactive marketing, direct marketing, and integrated marketing, which are all in demand. However, his location in Cathedral City, California, which is a smaller city, might affect his earning potential compared to larger cities like Los Angeles or New York. Considering his skills and experience, I estimate his hourly rate to be around $125, which is slightly below the national average for marketing professionals in the United States. This rate is also lower than what I’d expect for a marketing director or creative director with similar experience. Nevertheless, it’s a reasonable estimate based on his skill set and location.