Okay, let’s tackle this. So Howard has 52 years of experience in the textile industry, which is a long time. His role as Vice President - Marketing at MW Canada suggests he has a strong background in marketing strategy and product development. Location is Montreal, Quebec, Canada, which is a hub for textile manufacturing. Industry demand for textile professionals with his level of experience is relatively high. Considering his extensive experience and industry knowledge, I estimate his hourly rate to be around $250. This is slightly lower than what top executives in the industry might charge, but it's still a respectable rate for someone with his background and experience.