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Hortência Franco is a seasoned communications professional with extensive experience in social and commercial communication, marketing strategy, and project management. She has worked with various organizations, including Be Girl, Preply, and ACTIVISTA MOZAMBIQUE, and has a strong background in teaching and research. Hortência holds a Licentiate degree in Political Science and Government from the Universidade Eduardo Mondlane and has participated in various international programs, including the Global Undergraduate Exchange Program.

Credentials

  • E - Model African Union
    African Union
    Oct, 2020
    - Apr, 2026
  • The Shout Project World Record Certificate
    The Shout Team
    Oct, 2020
    - Apr, 2026
  • Model African Union
    African Union
    Nov, 2019
    - Apr, 2026
  • Workshop of Training in Social Sciences Research Methodologies
    AFRAMO-CHS & Universidade Paris 8
    Jul, 2019
    - Apr, 2026
  • IV training course "Young leaders"
    Friedrich Ebert Stiftung Foundation
    Jan, 2019
    - Apr, 2026
  • Training in LIPE (leadership, Social intervention, professional posture and entrepreneurship
    GILLIPE

Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Gestora de parcerias
      • Jan 2023 - Present

    • Communications Officer
      • Mar 2022 - Jan 2023

      Sou responsável por planejar, coordenar e dirigir comunicações externas e internas da Be Girl a nível global, bem como pela organização das actividades de desenvolvimento de negócios de ONGs para a Co-CEO.Adicionalmente, contribuo para a composição de uma pipeline de ONGs de alto nível e clientes sem fins lucrativos para o negócio, garantindo uma jornada positiva do cliente.

    • Senior Communications Manager
      • Feb 2021 - Mar 2022

      Intervened in social and commercial communication, using the B2B and B2C communication strategies, applying experience in the development of marketing and communication macro strategies, and impact generation campaigns in social media, event planning and organization, media content design, copywriting and communication platform management. Additionally, supported the design and implementation of various curricula and training programs on the following issues:- Menstrual Health and Hygiene;- Sanitation and Infrastructure;- Leadership and Girls Empowerment;- Financial Education and Business Management (with a focus on consumer education and demand generation in the menstrual market).Furthermore, led the transition of the digital focus in the company's marketing and communication strategy, as well as the integration process of the new Marketing and Communication Assistant, supporting her professional development and work performance.

    • Communications Manager
      • Jul 2020 - Jan 2021

      Participated in the company's transition process for the implementation of two major marketing strategies, B2B and B2C, and was responsible for the development of high-quality social media content, and written/verbal communication material.Additionally, supported the implementation of the social media strategy, including interaction with users, as well as in the design of training curricula on menstrual health and hygiene matters, highlighting the National Education Package on Health and Menstrual Hygiene, designed and implemented by Be Girl, in direct coordination with the Ministries of Education and Health, within the PEPFAR-DREAMS 2021-2022 initiative.

    • Marketing & Communications Intern
      • Apr 2020 - Jul 2020

      Supported the process of setting Be Girl's communication tone across the company's different internal and external communication platforms, as well as led the implementation of the first social media management plan, including a 40,000+ follower Facebook page and communication with end consumers. And on the other hand, supported the implementation of social campaigns on social networks, mass media, among other channels.

    • Consultora de Redacção de Relatórios
      • Jul 2019 - Present

  • Preply
    • Online
    • Online Portuguese Tutor
      • Aug 2020 - Aug 2023
      • Online

      Teachs Portuguese virtually, using appropriate methodologies for French and English speakers and for different age groups, from beginners to advanced levels;Designs student-centered teaching strategies, stimulating learning through the use of documentaries and audiovisual materials, in line with the resources used internationally for language teaching, particularly Portuguese.

    • Social Activist
      • Jun 2018 - Dec 2020
      • Mozambique

       Participated in a project to rehabilitate and fill a library of a primary school in Maputo; Raised awareness on non-use and consumption of drugs in secondary schools; Participated in cleaning and raising awareness campaigns on environmental protection; Among others.

    • Intern
      • Jul 2019 - Jan 2020
      • Maputo

      Participated in research and advocacy in areas such as Elections and Governance, Genderand Political Participation;Intervened in different program sectors, helping to plan activities from narrative drafts toexecution, elaboration of descriptive reports, and in general, to manage projects;Interacted with notable actors from the national political scene, academics, civil society,among others.

    • Teaching Assistant
      • 2017 - 2019
      • Campus, Maputo

      Assisted, monitored, and facilitated practical lessons in the following classes: - Quantitative Methods I & II; - Fundamentals of Sociology; - Gender and Political Power; - Theory of Democracy and Democratization.

    • Volunteer and Activist
      • 2011 - 2014
      • Mozambique

      Volunteered to ANARA, where participated in awareness campaigns on sexual and reproductive health rights, supporting the organization of activities, protests, and marches, as well as the realization of workshops in schools on gender-based violence and HIV/AIDS, sexual harassment, divulgation, and advocacy for children's rights, and particularly girls' rights.

Education

  • 2016 - 2020
    Universidade Eduardo Mondlane
    Licentiate degree, Political Science and Government
  • 2020 - 2020
    Endicott College
    Programa de Intercâmbio, Political Science and Government
  • Endicott College
    Exchange Student, Political Science

Suggested Services

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Industry Focus. “Manufacturing”

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