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Horacio Lira is a seasoned professional with extensive experience in marketing, design, and management. He has worked in various industries, including retail, logistics, and construction, and has a strong background in Spanish and English languages. Horacio has also completed a Manager Certification course from KARE Munich, Germany, and holds a Bachelor of Science in Industrial Design from Universidad de Valparaíso.

Experience

    • Visual Merchandiser

  • Macy's
    • (Aventura Mall) 19535 Biscayne Blvd, Aventura, FL, 33180
    • Visual Merchandiser
      • Oct 2019 - Present
      • (Aventura Mall) 19535 Biscayne Blvd, Aventura, FL, 33180

    • Independent Designer
      • Dec 2014 - Present
      • Miami, FL.

      Independent consultant for custom furniture, retail and restaurant design, event and interior design to corporations and individuals.

  • ENCORE INTERIORS, a consignment gallery®
    • 2300 South Federal Highway, Fort Lauderdale, FL, 33316
    • VISUAL DISPLAY MANAGER
      • Oct 2016 - Oct 2019
      • 2300 South Federal Highway, Fort Lauderdale, FL, 33316

      The largest consignment store under one roof in Florida with 25,000 square foot showroom.As the Visual Display Manager my main responsibility is :- Manege interior and exterior display of 25,000 sq ft showroom, maximizing exposure of key pieces.- Execute merchandising and floor moves based on seasonal changes, business needs and trends.- Revamp 60% of the floor plan and merchandising, selecting which pieces to display together and finding the most appealing way to present furnitures and accessories in small spaces.- Manage and led a team to maintain visual standards of the store.- provide excellent customer service and attention to the client's need.- Create an environment that is visually appealing to the customer in accordance with the standards of the company.- delegate tasks to the employees and ensure tasks are completed in a timely manner.- Prioritize daily tasks to meet the daily needs of the store.

  • KARE MIAMI
    • 3200 North Miami Ave.Miami, FL 33127
    • Retail Store Manager
      • Mar 2015 - Jul 2016
      • 3200 North Miami Ave.Miami, FL 33127

      First German Franchise and Store in the USA, with presence in more than 50 countries in the world.As the Store Manager my main responsibility is:- Lead all Sales, Warehouse, Delivery and Inventory professionals and process.- Positioning KARE brand and products in the USA market.- Achieving amassing sales results within 6 months raising 250% the store revenue.- Define local product collection adapting KARE products to USA market and reality.- Work as the owners representative.- Results report and forecast to German HQ and local C-Level

  • ELITE Light & Living
    • 14005 Biscayne Blvd. North Miami, FL, 33181
    • Seller & designer
      • Oct 2014 - Mar 2015
      • 14005 Biscayne Blvd. North Miami, FL, 33181

      ELITE is a high end/ luxury furniture and lighting store.The main responsibility of this position is:- Generate sales results thru a consultative approach to clients- Achieved great and consistent sales results.

  • Horacio Lira
    • Santiago , chile
    • Horacio Lira Design
      • Apr 1995 - Sep 2014
      • Santiago , chile

      Successful Consulting studio for custom furniture, retail and restaurant design, event and interior design to corporations and individuals.Main entrepreneurship:- Horacio Lira + SahanDesigner and partner for retail store dedicated to design accessories, interior design and ceramics.- Horacio Lira and Co.Founder and designer for a studio dedicated to design and production of furniture,interior design accessories and art.- ART DIRECTIONCarrera Hotel | Santiago, Chile- Room decorationCasa Mater | Santiago, Chile- Furniture design"Operación Triunfo" TV show | Megavisión Channel (Main Chilean Open TV) | Santiago, Chile- Furniture design"Vivian Maira" TV show | ABT Channel | Santiago, Chile- Stage design"Montserrat Alvarez" TV show | Rock and Pop Channel | Santiago, Chile- Stage design"Porquetevistes" Fashion Show | Santiago, Chile

    • Partner, buyer and designer
      • Nov 2012 - 2014
      • Barrio Italia, Santiago, Chile

      Siete Gatos was a nich store of decoration, design and furniture.As the main partner I was responsible of:- Create the brand and store market positioning.- Define the product portfolio.- Plan and Import products from North America, Asia and Europe.- Consistent results always over the plan.

  • TNT
    • Santiago, chile
    • Marketing Manager
      • Apr 2007 - Mar 2012
      • Santiago, chile

      Logistics and Transport Multinational Company. Chile is the head quarter to all Spanish-speaking Latin American countries and as over 2,000 employees.Responsible for the marketing activities and budget to the region.• Plan and lead the marketing and communication plans.• Provide support to the commercial area to achieve business objectives.• Develop market and products researches.• Conduct sales campaigns for all Latin American countries.• 5 direct reports (two Marketing Analysts, two Graphic Designers and a Digital Media Specialist).

    • Designer and manager
      • Apr 1992 - Feb 1995
      • santiago, chile

      Responsible for:- Selection and material purchasing to decorate model apartments- Design and construction of Gardens- San Francisco Mostazal train station restoration. (Monumento Nacional)

Education

  • 2015 - 2015
    KARE Munich, Germany
    Manager Certification, Business Administration and Management, General
  • 1986 - 1990
    Universidad de Valparaíso
    Bachelor of Science, Industrial design, Industrial and Product Design

Suggested Services

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Industry Focus. “Retail”

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