Bio
Experience
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Switzerland
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Pharmaceutical Manufacturing
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700 & Above Employee
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Global Category Head - Acute Care & Oncology - Nestle Health Science
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Nov 2019 - Present
Drive global strategy, marketing and innovation for CHF 500 million franchise by leading cross functional team, which includes R&D, Marketing, Medical Affairs, Market Access, Clinical Affairs, and Regulatory. Grew sales from innovation by over 240%, while delivering annual base business sales growth over 6%. Rationalized portfolio by 33% by eliminating dilutive SKU's. Build high performance team through hiring, coaching and inspiring. Champion initiatives to grow presence, innovation pipeline and sales in key markets globally.
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Vice President of Medical Nutrition Marketing, North America
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Jan 2016 - Nov 2019
Gained market share annually from market leader, and grew net sales by over 10% per year on strategic brands and 6% per year overall by leveraging product innovation, enhanced selling, and innovative marketing. Grew bottom line profit 200% by eliminating value-destroying products, reducing COGs on high volume SKUs, and improving efficiency of marketing spending. Built strong and diverse marketing team into cross-functional business leaders through hiring, coaching and development. Drove company-wide US employee engagement, commitment and pride by leading the Patient Connections Steering Committee.
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Director of Medical Nutrition Marketing, North America
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Jan 2014 - Jan 2016
Led cross-functional team to consistent sales and profit growth, including launching new products and line extensions, such as Compleat Organic Blends, Alfamino, Alfamino Junior, Compleat Peptide 1.5, and Novasource Renal flavors, contributing over $100M incremental annual net sales. Initiated first ever digital direct-to-patient promotions, leading to over 25% growth on a key strategic brand. Enhanced customer engagement, innovation and business results by instituting Customer Advisory Panel, Sales Force Advisory Panel, and Marketing & Sales Partner Program.-
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Head of Strategic Innovation
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Sep 2012 - Dec 2013
Led cross-functional team to rebuild new product pipeline across consumer care and medical nutrition platforms. Added 12 new projects to innovation pipeline, including three projects with over $100 million in three-year pipeline value.
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President
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Jan 2010 - Aug 2012
Provided commercial consulting services to medical and consumer products companies. As acting COO of start-up company, developed commercialization strategy and plan for novel medical device in development. Led cross-functional team to take device from prototype to pre-clinical studies. Crafted portfolio and innovation strategies for long-term success.
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United States
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Hospitals and Health Care
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700 & Above Employee
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Worldwide Marketing Director, Ortho Clinical Diagnostics
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2007 - 2010
Built businesses in positions of increasing responsibility across consumer products, medical devices and clinical diagnostics in 14 years at J&J. Held two global marketing roles and also spent 2 years as an expat in the UK. Consistently delivered sales growth (usually in double digits) while growing profitability.At Ortho Clinical Diagnostics, led team of global marketers and international business managers to grow analyzer sales 10% and automation systems by 25%. Led cross-functional team to create and prioritize a new product pipeline.
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Europe, Mid-East & Africa Marketing Director, Ethicon Products Medical Devices
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2005 - 2007
Lived in UK and led EMEA-wide brand team to assess market, develop strategy and execute plans. Achieved 22% overall sales growth and 70% sales growth for strategic codes on DERMABOND. Revitalized business with new strategy based on customer-focused insights. Recruited doctors and surgeons across all specialties to be strategic business partners.
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Worldwide Marketing Director & Sales Executive, Ethicon Products Medical Devices
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2000 - 2005
As WW Marketing Director, led growth of cardiovascular products, including CV sutures, DERMABOND adhesive, and BLAKE drains. Exceeded plan on portfolio (106% to forecast) and grew strategic products 20%+. As Product Sales Representative, graduated #2 of 24 in Ethicon Primary Sales School, a three month classroom and field based program, and sold mesh products to general surgeons over next six months, winning eight new strategic customers.
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Product Director I Group Product Director, Consumer Products
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1996 - 2000
Led sales, marketing and cross-functional team for $175 MM franchise. Named as inventor on 2 new product patents. Led franchise to 30% sales growth and REACH brand to 41% sales growth and 46% profit growth. Managed team of 14 (10 marketing and 4 sales). As Director of e-Business, initiated e-business projects across J&J Consumer group, achieving annual cost savings over $20MM.
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Asst. Marketing Manager I Marketing Manager
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1991 - 1996
Held marketing positions of increased responsibility across three business divisions: cereals, snacks, yogurt. Won awards for new product sales results and pipeline development. Repositioned and relaunched three product lines, increasing sales 35% and profit 50%. Led marketing integration of acquired company into General Mills, rationalizing staff and rebuilding strategy. Co-inventor (with my R&D partner) of Go-Gurt yogurt.
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Education
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1989 - 1991The Tuck School of Business at Dartmouth
MBA, Marketing and General Management -
Princeton University
BA, Politics
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