Experience

• 

  Thrive Health

  • Vancouver, British Columbia, Canada

  • Product Manager

    • Apr 2023 - Present
    • Vancouver, British Columbia, Canada

• 

  Newtopia Inc.

  • Toronto, Ontario, Canada

  • Product Manager

    • Dec 2021 - Apr 2023
    • Toronto, Ontario, Canada

    Manage the planning and development of a healthcare platform that enables 1-to-1 coaching to help users build healthy habits that prevent, slow and reverse chronic disease and improve mental health.

• 

  Freelance

  • Detroit, Michigan, United States

  • Product Strategist

    • Jun 2021 - Dec 2021
    • Detroit, Michigan, United States

    Worked closely with clients during their initial product development phase, guiding them through the process of identifying their target market, defining their minimum viable product, and testing it to achieve product-market fit.

• 

  BrandLoyalty

  • Toronto, Canada Area

  • Product Strategist

    • Aug 2018 - May 2021
    • Toronto, Canada Area

    Managed cross-functional teams and stakeholder communication and oversaw product strategy from inception to implementation for e-commerce and digital loyalty products for brands including Disney, Marvel, OXXO and IGA.

• 

  IceMobile

  • Toronto, Canada Area

  • UX Research Manager

    • Apr 2017 - Aug 2018
    • Toronto, Canada Area

    Led the user research team for Canada's largest coalition loyalty program. Worked with market research and analytics teams to combine qualitative and quantitative data to deliver actionable insights to stakeholders.

• 

  IceMobile

  • Amsterdam, North Holland, Netherlands

  • UX Designer

    • Jun 2015 - Aug 2016
    • Amsterdam, North Holland, Netherlands

    Collaborated with cross-functional development team as lead UX designer building the e-commerce app for Holland's second largest grocery retailer. Collaborated closely with the client to identify their business goals and create concepts for new features.

• 

  ALTEN

  • Rotterdam Area, Netherlands

  • UX Designer

    • Sep 2014 - May 2015
    • Rotterdam Area, Netherlands

    Worked alongside a team of developers, designers and domain experts to redesign the flagship software product of a worldwide oil services company. Helped to develop lean UX processes to better integrate design into a large-scale Agile development environment.

• 

  Reflexions

  • Greater New York City Area

  • UX Designer

    • Jul 2013 - Jul 2014
    • Greater New York City Area

    User experience and visual design for Reflexions’ in-house web and mobile projects. Conducted market research and competitive analysis; coordinated user interviews; developed sitemaps, user flows, wireframes, and prototypes.

• 

  Research Foundation of The City University of New York

  • Greater New York City Area

  • Research Assistant

    • Dec 2012 - Oct 2013
    • Greater New York City Area

    Led design and implemention of a web interface for a trust-based argumentation and decision making system. Conducted usability testing and prepared results for publication and formal presentation. Translated abstract findings from user studies into tangible design revisions.

• 

  Compel Data

  • Greater New York City Area

  • Consultant

    • Jan 2013 - Jul 2013
    • Greater New York City Area

    Leveraged Google Analytics and real-time behavioral data to create dynamic, client friendly visualizations using D3 JavaScript library. Conducted competitive analysis and assessment of POS software solutions for a jewelry design company. Assisted with on-site system migration and employee training.

• 

  Institute of International Education

  • Greater New York City Area

  • Senior Program Administrator

    • Nov 2005 - Aug 2010
    • Greater New York City Area

    Oversaw logistics and administration for 250+ visiting students of the National Oil Corporation of Libya international scholarship program. Developed a digital, interactive pre-arrival orientation program for incoming students. Acted as liaison between U.S. Department of State, corporate sponsors, international students, and universities.