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Bio

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Holly Russell is a seasoned marketing professional with over 20 years of experience in direct marketing, advertising, and management. She has worked with various companies, including Broadridge Advisor Solutions, Universal Wilde, Pilot Direct, Nexus Direct, New England Cryogenic Center, The MathWorks, IBM (Formerly Atria Software), and Cray Research. Holly holds a degree in Business Administration/Marketing from Nichols College.

Experience

    • Sr. Client Relations Rep.
      • Apr 2013 - Present
      • Needham, MA
  • Universal Wilde
    • Holliston, MA
    • Account Manager
      • Sep 2011 - Apr 2013
      • Holliston, MA

      - Support clients, Sales & Customer Service Reps. with execution of direct marketing campaigns- Create data processing, dynamic document creation, and production specifications - Work with multiple departments throughout campaign cycle - Support fulfillment clients with tracking of orders, pr...

    • Account Manager, Estimates & Procurements
      • May 2009 - Sep 2011

      - Liaison between Sales, Clients, and Production- Strategize list selection criteria for clients using demographics and mapping software- Estimate costs for a variety of print and direct marketing campaigns- Provide monthly cost analysis for major clients

    • Senior Account Coordinator
      • Apr 2007 - Mar 2009

      - Coordinated marketing programs for assigned clients, including direct mail, e-mail, and telemarketing campaigns- Created project schedules & briefs, estimates, and data processing instructions - Coordinated with production, creative, media, quality assurance, and data departments to ensure ...

    • Marketing Manager
      • May 2006 - Apr 2007

      - Created and managed annual budget and marketing plan for North America - Managed all aspects, from inception to completion, for North America marketing programs including; print advertising, direct marketing, web advertising, radio advertising, tradeshows, and in-house telemarketing- Tracked an...

    • Marketing Programs Specialist
      • May 1997 - Jun 2005

      Web-Based Seminar SpecialistJanuary 2002 – June 2005 - Launched program for international corporation, established processes & best practices- Facilitated weekly meetings with vendor to resolve system & support related issues- Conducted product training sessi...

    • Direct Marketing Specialist/Database Admin.
      • Dec 1994 - May 1997

      Marketing Programs Specialist December 1995 – May 1997- Implemented direct mail campaigns through collaboration with contracted graphic designers, in-house copywriters, and product managers- Acquired mailing lists from a variety of trade publications- Tracked origin of direct mail leads in order ...

    • Course Planner/Registrar
      • Jul 1993 - Dec 1994

      - Coordinated annual user conference and on-site product training classes. Responsibilities included designing conference/course brochures, maintaining registration lists, and arranging catering - Provided administrative support for sales and marketing organizations- Managed inventory of office ...

    • Sr. Administrative Assistant
      • Nov 1988 - Jul 1993

      - Provided administrative support for field sales office- Coordinated travel arrangements for sales representatives and technical support personnel - Arranged meetings between sales representatives, technical support personnel, and major clients- Prepared sales contracts- Improved office efficien...

Education

  • Nichols College

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Industry Focus. “Marketing and Advertising”

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