Experience

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  HollyRose.eco

  • Hastings, England, United Kingdom

  • Regenerative Sustainability Educator / Storyteller

    • May 2015 - Present
    • Hastings, England, United Kingdom

    Weekly blog posts (50k readership) and social media content (24k followers) featuring stories and educational material about sustainability, regenerative agriculture, traditional ecological knowledge and sacred ecology.

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  Woolf Institute

  • Cambridge, England, United Kingdom

  • Advocate Engagement Specialist

    • Mar 2021 - Nov 2021
    • Cambridge, England, United Kingdom

    Worked on the creation and delivery of a measurably impactful integrated engagement journey for identified target audiences. This work highlighted the Woolf Institute as a thought leader in developing methods for regenerative and peaceful communities, through the acts of friendship, collaboration, de-radicalisation, inclusion, and dialogue.

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  Green Party of England and Wales

  • Development Manager

    • Dec 2019 - Nov 2021

    • Project Managed the “Better is Possible” campaign to promote “Friends”. • Created content and campaign support for GP “Friends” scheme to encourage inclusive politics. Providing people who chooses not to become Members with a means to engage with and learn with The Green Party.• Curated and hosted a series of live events to engage MPs, business people, economists, activists, and academics in the campaign themes. • Created and populated a dedicated campaign website which has seen 30% month on month unique user growth. • Contributed to creating and managed an Instagram campaign that delivered the best engagement metrics the Party has seen in two years with 40% of engagement beyond current follower base and highest click through to campaign website ever recorded. • Within the space of six months, through this content, our team grew the average Friend contribution from £14 per annum to £78 per annum. A 38% year on year growth since end Q3 launch. • Helped deliver 9% year on year growth in FY2020• Helped integrate and project manage the Communications, Development, and Tech teams to develop new campaigns based on research insights.

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  Canvas Life Communications

  • Paris, France / London, England

  • NARRATIVE STRATEGIST / Creative Director Special Projects

    • Sep 2015 - Aug 2019
    • Paris, France / London, England

    Freelance Creative Director with Canvas Life, an international agency which provides a holistic approach to Lifestyle Marketing & PR as well as event planning and management. I worked on a contract basis to provide strategic campaigns tailored exclusively to an individual brand's needs.

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  Ethical Writer's Coalition

  • Paris Area, France

  • Social Media Manager

    • Mar 2016 - Mar 2019
    • Paris Area, France

    Managed the social media for a coalition of bloggers and writers who focus on sustainability.

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  Leotie Lovely

  • Winnipeg, Canada Area

  • Owner, Designer, Curator

    • Nov 2011 - Jan 2019
    • Winnipeg, Canada Area

    Leotie (lee-oh-tee) Lovely is an online retail store currently specializing in Vintage and Reworked Clothing and Eco Friendly Clutches.

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  Shopikon

  • Writer/Blogger

    • Mar 2015 - Nov 2017

    Writing content for the lovely Shopikon shopping guide which celebrates handpicked independent retailers around the world.

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  NJOY Electronic Cigarettes

  • London, United Kingdom

  • Brand Journalist / Narrative Strategist

    • Sep 2013 - Aug 2014
    • London, United Kingdom

    Became the communicator of all things brand and category related across key social media platforms for NJOY Europe using creative content including video creation, lifestyle photoshoots, brand ambassador creation and events. Drove brand awareness, consideration and trial among the core target market online using creative strategy while managing communication and project execution with multiple global teams and internal/external stakeholders and agencies.

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  DOVE SPA

  • Spokesmodel

    • 2014 - 2014

    Currently one of five faces chosen for Dove's recent international ad campaign (TV/Online/Print).

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  Edina Ronay

  • London, United Kingdom

  • Head of E-Commerce and Marketing

    • Apr 2011 - Sep 2013
    • London, United Kingdom

    Held a multi-disciplined role working cross-departmentally to design, implement andmanage all aspects of British designer Edina Ronay’s luxury brand.- Re-branded Edina Ronay London to Edina Ronay RED LABEL to differentiate the luxurycollection from a licensed diffusion line, launching the new collection to the press- Increased online sales by 46%- Increased newsletter open rate by 32.9%

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  Offset Warehouse

  • London, United Kingdom

  • Blogger/ Social Media Consultant

    • Jun 2013 - Aug 2013
    • London, United Kingdom

    Part-time social media managment for ethical fabrics company, Offset Warehouse.

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  NET-A-PORTER.COM, Mr. Porter

  • London, United Kingdom

  • Product Merchandising Temp

    • Apr 2012 - Apr 2012
    • London, United Kingdom

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  Sandbox Magazine

  • Winnipeg, Manitoba, Canada

  • Contributor

    • Aug 2011 - Jan 2012
    • Winnipeg, Manitoba, Canada

    Contribute articles on request to local fashion magazine, Sandbox.

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  AlexandAlexa.com

  • Blog Writer/Social Media Executive

    • Oct 2009 - Jun 2011

    Implemented, developed and managed A&A’s first Social Media Program, resulting in website trafficand revenue growth, online community creation and brand development for the London based luxuryfashion site.- Increased AlexandAlexa.com’s e-commerce conversion rate by 53% through effective use ofsocial media channels and strategic online marketing campaigns.- Created a strong, visible social media presence and worked with the Marketing team todevelop concepts with viral potential resulting in an increase of 3,263 fans on facebook and1,403 followers on twitter.- Cultivated relationships with influencers in the related online community informing them ofpromotions/competitions, arranging sponsored posts, interviews, gifts, advertising space andguest posts.

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  Rose Communications

  • Public Relations Consultant

    • Sep 2006 - Dec 2009

    Public relations, event planning, media relations, media placement, website development, social media management, and brand development for a variety of small business in the fields of fashion, beauty, entertainment and the arts.

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  Price Industries

  • Inside Sales and Marketing Coordinator

    • Jul 2007 - Mar 2008

    Developed and managed strategic public relations and marketing plans for their Misty Rivers fishing boat company.

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  The Uniter

  • Fashion Columnist

    • 2007 - 2008

    Created the first fashion column for weekly urban fashion journal, The Uniter, called Style Beat, which included weekly articles covering trends, local designers and local boutiques in the Winnipeg, Canada area.- Researched trends and locally produced products- Interviewed Winnipeg designers, boutique owners and style icons- Column creation increased advertising revenue sales in the ‘arts’ section of the publication by27%*for examples of work, please visit: http://bit.ly/UNITERWPG

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  Snoo.ws

  • Winnipeg, Manitoba, Canada

  • Blog Content Writer

    • 2006 - 2007
    • Winnipeg, Manitoba, Canada

    Wrote daily blog post for a user generated marketing blog, Snoo.ws.