Experience

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  WEFTA - Water Engineers for the Americas

  • Santa Fe and Albuquerque, New Mexico

  • Marketing and Public Relations

    • Mar 2012 - Present
    • Santa Fe and Albuquerque, New Mexico

    I revamped the marketing and communications program for this water-sanitation nonprofit that works in Latin America, including logo design, new website and collateral materials, and introducing them to social media. My focus now is gaining new supporters through story generation, and the expansion of our social media programs and fundraising efforts.

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  Habitat for Humanity International

  • Quetzaltenango, Guatemala

  • Accompanying spouse and volunteer

    • May 2010 - May 2011
    • Quetzaltenango, Guatemala

    Accompanied husband on assignment with Habitat Guatemala. Created databases of potential in-country and diaspora donors; created presentations for corporations, embassies and American Chamber of Commerce Guatemala; organized photo library; learned Spanish, finally!

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  The Fuller Center for Housing

  • Americus, Georgia

  • V.P., Communications & Development

    • Jan 2008 - May 2009
    • Americus, Georgia

    Marketed 40+ U.S-based and 10 foreign FCH programs through print and online vehicles. Wrote print and e-newsletters, all web stories and presentations. Supervised complete graphics and website refresh; re-wrote and re-designed brochures. Pitched FCH success stories and special events to media nationally and locally. Handled all public relations for FCH, including inquiries from the media, the public and major donors. Managed staff of nine (entire non-program staff) plus volunteers.Supervised fundraising efforts, including direct mail program, online marketing, social media and helping board members. Wrote grant proposals for FCH and its individual programs. Reduced marketing budget by over $100,000 by bringing all production in house and eliminating outside consultants. Doubled the size of organization's direct and electronic mailing lists.Helped organized and promote special events, including one-week, 100+ volunteer build in El Salvador; produced materials in English and Spanish and engaged local supporters in El Salvador. Headed organization's response and handled all media when Habitat for Humanity and FCH founder Millard Fuller died.

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  Habitat for Humanity International

  • United States
  • Non-profit Organizations
  • 700 & Above Employee

  • Non-Profit Marketing Consultant, Accompanying spouse

    • 2006 - 2007

  • Tsunami Response - Sri Lanka

    • 2005 - 2007

    Worked as a local staff member of Habitat for Humanity Sri Lanka as communications director. Wrote newsletters, annual reports, designed new website and wrote content, created ads and special reports for donors. Special projects and events as needed.

  • Marketing Consultant, Accompanying spouse

    • 2004 - 2005

    Marketing consultant for Traditzia Foundation, which helps handicapped artists in remote areas sell their crafts. Communications consultant for Habitat Sofia. Active in International Women's Association.

  • Asst. to Project Director - Global Village & Discovery Center

    • 2003 - 2004

    Wrote and edited materials on progress of project for internal constituents and for marketing and solicitation needs by Development Department Set up and maintained databases for department (potential donors & visitors, media). Maintained and distributed department’s schedule of projects, tasks, deadlines & appointments.Coordinated collection of reports and statistics from team members and management. Handled inquiries from public, donors and internal customers about GV&DC. Actively promoted GV&DC project and programs in regional and national media. Prepared speeches, slide shows, interviews to promote GV&DC to public and HFHI staff. Managed volunteers and foreign exchange students. Special event planning for soft and grand openings.

  • Writer on More Than Houses 500M Fundraising Campaign

    • 2002 - 2003

    Did research on donors and Habitat programs and wrote proposals, with graphics, for presentation to major donors to obtain funding as part of Habitat's first capital campaign.

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  Balkan Express Magazine, Ad Agency and Barter - Macedonia & Kosovo

  • Founder, Owner, Writer

    • 2000 - 2002

    Published a 48-page English-language monthly with distribution of 20K, targeted to expat nonprofit workers in the Balkans. Created ads and Web sites for clients in English and Macedonian to help local businesses flourish; wrote articles on how to live in the Balkans and on local celebrities and events. Established media barter unit. Employed eight local staff members. Sponsored and organized charity events to benefit Macedonian organizations.

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  American Red Cross

  • Atlanta, Washington, DC, and Balkans

  • Public Relations - Metro Atlanta and Macedonia/Kosovo

    • 1995 - 2000
    • Atlanta, Washington, DC, and Balkans

    Public relations at Metro Atlanta chapter of the American Red Cross followed by assignment as communications specialist for ICRC based in Skopje, Macedonia, during Kosovo crisis and after. Promoted ARC programs in Kosovo, Macedonia, Albania and, Bulgaria to donors, public, host countries and local Red Cross national societies. Gathered statistics, took photos and wrote human-interest stories on all ARC programs in region. Worked with media in host countries on ad campaigns for ARC health and food programs. Spokesperson for regional delegation; host to visitors. Trained staff in media relations; wrote speeches for and prepped staff for radio, TV and newspaper interviews. Monitored news in region and reported back in depth to ARC in Washington. Provided statistical information for grant and donor reporting. Provided photos and stories for donor brochures, Kosovo Crisis Anniversary Report, Web, fundraising. Planned events for entire delegation and assisted Macedonian Red Cross with same.

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  Horizon Media/Media General Broadcast Services

  • New York City, New York

  • Manager, Barter Division

    • 1986 - 1994
    • New York City, New York

    Managed all operations of barter and travel divisions in $100-million media-buying service. Marketed barter concept to magazines, radio and TV stations and corporate clients. Negotiated trades with media and corporate clients to obtain the new barter inventory. Marketed barter inventory and assisted 500+ TV, radio and corporate clients in using trade credits for media, travel, merchandise, ad specialties and special events. Produced all marketing pieces and catalogs, including concept, design and copy. Founded Station Merchandise Department (consumer electronics) in NYC, quadrupled volume from in seven years while reducing fulfillment cost from 51% to 35%. Moved $800,000 Station Travel Department from Memphis, Tennessee, to NYC and reduced staff by 3/4 while maintaining volume. Monitored barter accounting functions, including reciprocal agreements, station contracts and trade invoicing. Planned meetings, events, promotions and parties for clients nationwide.