Experience

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  Holly Bolling

  • Southern California

  • Digital Marketing & Social Media Manager

    • May 2011 - Present
    • Southern California

    An experienced, hands-on digital marketing strategist, accountable for leading the ‘big idea’ development, execution, and management of innovative, results-oriented, cross-channel digital marketing campaigns.A passionate advocate for the end user who feels most at home as a champion in converging business and consumer needs when collaborating with teams on new media projects. A savvy, digital project manager with a successful track record in leading digital marketing and strategy for innovative brands, agencies and startups in the software, gaming, and social networking spaces. Conceiving innovative statistically-based marketing for digital trending mediums: Web 2.0/social media (Twitter, Facebook, and LinkedIn), site personalization, modeling, ecommerce, and mobile/retention text messaging, Business and marketing intelligence.Strong company representative: served as media spokesperson and communications expert, identifying concerns, planning and implementing RP strategies, gathering and analyzing media coverage, engaging press, developing public surveys, and more to sustain a strong public image.

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  Digital Brand Development

  • Irvine CA & Denver CO

  • President

    • Aug 2007 - Dec 2011
    • Irvine CA & Denver CO

    Challenge: Position the company for a profitable sale and acquisition, and to usher a 3-year aggressive growth initiative; lead operations, contingency planning, and strategic vision from the highest executive level.Opportunity: Develop tactical business direction and digital marketing strategies to transform a sales organization into a business solutions enterprise. Rebrand, reposition, and expand online. Managed $1MM P&L Drove client ROI on an average of 45% Delivered 14% EBITDADirected digital business development operations, account acquisition/growth, product development, finance, digital opportunities, and online communications, sales and marketing. Monitored and analyzed business intelligence analytics, online media, and leading trends; implemented predictive modeling tools to devise formulas to gain competitive market position. Spurred revenue growth by 133% from $1.1MM to $3.9MM within 3 years and positioned company for sale at a $25M valuation. Expanded Brand Digital Message to include online search, virtual media, and social networking, mobile marketing, SEO, PPC, email, and analytics, producing 1/3 of total business. Built predictive models, which slashed clients’ marketing cost by 23% while increasing purchasing power by 11%. Identified the most valued customers and augmented their conversion rates by 14%. Delivered 60% profitability, outperforming industry competitors who averaged 40% profit, garnering 37% revenue growth, year after year.  Eradicated 60% of programming cost, equal to $1.25M annual run rate.

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  Sunset Broadcasting

  • Southern California

  • Vice President

    • Jul 2003 - Jul 2007
    • Southern California

    Challenge: Reverse a downward spiral in retention of female membership. Save a brand/marketing idea, for which predecessors failed to implement a successful strategy for 2 consecutive years.Opportunity: Innovate a compelling marketing campaign and program development. Architect to a brand redesign for a high-profile corporation. Owned $3 P&L Launched 12 digital products per year Boosted customer retention by 12% Owns 2 offline radio stations in Inland Empire Marketplace Sports & Talk RadioBoosted CustomerPlayed center role in development and launching of all online digital marketing strategies, including CRM solutions, virtual communities, and the pioneering of digital platforms. Sourced 50 manufactures. Recruited and mobilized a team.• Reversed a 50% sales decline, increased shareholder value $3 and existing client base revenue by 150%. Segmented target audiences to achieve affinity with client end-user behavior patterns, establishing new product and service configurations.

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  Abundant LLC

  • Denver CO

  • Vice President of Sales, Marketing & Operations

    • 2000 - May 2003
    • Denver CO

    $140M P&L accountability, 171 retail stores, and 621 Associates; ignited sales 13%, $1.5MM to bottom line.