Experience

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  Cayman Islands Government

  • Cayman Islands

  • Strategic Communications Manager

    • Jan 2022 - Present
    • Cayman Islands

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  University College of the Cayman Islands

  • Adjunct Lecturer: Marketing

    • Jan 2022 - Present

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  Executive Marketing

  • Cayman Islands

  • Co-Founder

    • Mar 2019 - Present
    • Cayman Islands

    Offering a unique international perspective and lifetime of knowledge on life and business in Cayman, Co-Founders Jenne and Hollie formed Executive Marketing out of the love of marketing and the desire to offer attainable marketing services to all businesses in the Cayman Islands. Cayman's first fully virtual marketing agency, Executive Marketing was formed in March 2019 and presented a unique opportunity for Cayman's talented creatives to work together from an online/virtual space to offer our valued clients top notch marketing services that boost their business and suit their budget. Our services range from social media management and strategic planning, to graphic design and website development and also include: print & radio campaigns, SEO, Google ads and more. As the Co-Founder and Creative Director of this Caymanian owned and operated business, we are not only passionate about our clients, but also about training and providing hands-on work experience to local college students through our Internship Programme and E-Marketing Course with the University College of the Cayman Islands.

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  Cayman Islands Tourism Association

  • Manager, Marketing and Operations

    • Jun 2015 - Jul 2019

    As Manager, Marketing and Operations for CITA, my role covered many aspects of management including marketing, finance/budgets, human resources, event production, training and development as well as business development. The NPO's Major Events included: Taste of Cayman Food & Drink Festival, Restaurant Month, The Stingray Tourism Awards, and annual AGM's for which I often served as an Event Spokesperson and promoter on Radio & TV, in addition to my role in Event Management and Operations. Directed operations team including a Project Manager, PR Coordinator, and outside agencies and Intern(s). Spearheaded the Association’s membership development initiatives, including fundraising, member services, and industry development events. Supervised and worked with the team to execute projects and events and ensured budgets were accurately maintained and adhered to. Managed and acted as a spokesperson for events such as the annual AGM, Taste of Cayman Food & Drink Festival, Restaurant Month, The Stingray Awards, educational seminars and more. Created and coordinated press releases, newsletter content, and media appearances. Assisted in editing tourism publications such as The Cayman Book. Managed digital platforms incl. website content, newsletter and social media. Managing the Cayman Islands Tourism Association entailed dealing with a wide variety of stakeholders, both private and public, including the CITA Board of Directors. Separately, this role also allowed me to utilize my customer service skills while meeting visitors to our islands and helping ensure they have a safe and pleasant experience here in the Cayman Islands. I enjoyed working with our 250 plus local and international business members and contributing to the success of the industry as a whole. This role helped grow my career and network in a profound way and furthered my love for Marketing and Operations.

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  Cayman Islands Department of Tourism

  • Grand Cayman

  • Market Researcher and Marketing Communication Officer

    • 2014 - 2015
    • Grand Cayman

    Created content for Visit Cayman Islands digital channels and increased organic interactions with followers to grow the Instagram audience by 20% in 6 months. Conducted and analysed market research and presented feedback to directors based on information and data gathered from visitors. Worked with Senior Managers and Directors to improve marketing communication projects and international brand development. Coordinated Media events and sponsorships with internal and external stakeholders for international promotions such as Engage!14, a world renowned luxury wedding summit, and Cayman Cookout; provided on-site press coverage. Compiled and edited content for the Cayman Islands annual, Destination Guide, print publication and online database. Working with the CIDOT was a great experience. In this role, I learned a lot and handled many different aspects of marketing, events, and communications. Market research was one of my main tasks along with social media marketing and editing and creating digital content for the Department of Tourism's, Destination Guide/Travel Planner. This role helped prepare me for my next role as Marketing & Operations Manager for the Cayman Islands Tourism Association.

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  Socius Marketing

  • Marketing Assistant

    • 2013 - 2013

    Socius Marketing is a full-service search engine optimization company that specializes in organic search engine optimization, search-friendly web design, and affordable development. Here I worked with a successful sales and marketing team by conducting research on market data for national accounts. Organised and composed daily market analysis reports and assisted CEO, William Harper, with corporate communications and events.

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  Hurley's Media Ltd

  • Cayman Islands

  • Account Manager

    • 2012 - 2012
    • Cayman Islands

    Managed client accounts and signed on new business through networking and prospecting. Assessed individual client needs and developed effective advertising & marketing campaigns based on their business goals. Acquired sponsorships for large annual events such as Island Heritage Charity Drive which earned $30,000 for local charities. Created and maintained valuable business contacts throughout the community in both the private and public sector.

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  A Healing Arts Center

  • Tampa, FL

  • Business Development Manager

    • 2001 - 2011
    • Tampa, FL

    Developed a comprehensive B2B referral programme with doctor and law offices that effectively grew patient clientele by 20% every 12 months. Created and managed annual marketing budget and strategy. Managed website content and development. Increased brand awareness through acting as a spokesperson for the company and carrying out strategic sponsorships while positioning business as a trustworthy organisation providing professional wellness services in the healthcare industry.