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Bio

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Credentials

  • Certified Strategy and Business Planning Professional
    The KPI Institute
    Sep, 2023
    - May, 2026
  • Designing Growth Strategies
    LinkedIn
    Mar, 2023
    - May, 2026

Experience

  • Freelance
    • Jeddah, Makkah, Saudi Arabia
    • Business Consultant
      • Feb 2008 - Present
      • Jeddah, Makkah, Saudi Arabia

    • Business Development Director
      • Feb 2021 - Mar 2024
      • Saudi Arabia

  • Mazaya
    • Saudi Arabia . Lebanon
    • General Manager - Founder
      • Feb 2008 - Feb 2021
      • Saudi Arabia . Lebanon

      Integrated business consulting firm that uses classic knowledge, infused with modern paradigms, methodologies and tools, to help you achieve your B2B and B2C business objectives, enabling your customers, in a fast-changing world. Our Mission is to enable business seekers and entrepreneurs in the market place, to master the new business landscape and emerge as original, cutting-edge winners.

  • Tharaaco
    • Saudi Arabia
    • General Manager - Founder
      • Mar 2019 - Jan 2021
      • Saudi Arabia

  • Legrand
    • Saudi Arabia
    • Marketing and Communications Director
      • May 2012 - May 2017
      • Saudi Arabia

  • Amjad Al Dar
    • Saudi Arabia
    • Director of Marketing And Business Development
      • Jan 2005 - Feb 2008
      • Saudi Arabia

      • Responsible for Market Assessments• Played a primary role in establishing the company• Developed the work flow system for all departments • Responsible for all Marketing Expenditure and Marketing Payback• Test and develop on customer retention• Developing feasibility studies for every franchise to evaluate its risk factors and barriers• Developed strategic connections with international companies overseas by approaching them for representation in Middle East and KSA in particular. Countries such as:• Singapore• United Kingdom• Italy• South Africa• Germany• United Sates of America • Lebanon• Kuwait• Dubai• Coordinating closely with PR and media buying agencies in developing strategic PR plan for all Franchises

    • Marketing Director
      • Dec 2001 - Jan 2005
      • Saudi Arabia

Education

  • 2011 - 2014
    Université La Sagesse
    MBA, Marketing
  • 1998 - 2001
    Rafik Hariri University
    BA, Business Marketing

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