Experience

• 

  Lecico Egypt

  • Egypt

  • General Manager (Sales & Marketing) Local & Export Market - Building Materuials & Ceramics

    • Nov 1995 - Present
    • Egypt

     LECICO Co., is a leading industrial company which is producing wide range of the high quality Ceramic Tiles and Sanitary Wares  “LECICO Co.,” is producing 30,000,000 M2 of the Ceramic Tiles and 7,000,000 Sanitary Wares Pieces annually with An annual Sales Achievements of about $ 800,000,000 As well “LECICO Co.,” is exporting considerable percentage from its production (60 %) to about (25 Countries) worldwideResponsibilities:-• Report directly to the Managing Director. • Develop, direct and control all the company products Sales & Marketing affairs in both the local and for each overseas export market both for : • The Direct Sales Operations. • The Indirect Sales Operations (The Distributors' sales operations). • Submitting proper Rolling Sales Forecasting the expected future sales for each product category for a curtain future period (often 6 months). • Setting up and following up the achievement of the current year Sales Target • Sitting up the Company Brands Positioning & setting up their Pricing Strategies• Draw and follow up the execution of a proper Marketing Promotional campaigns by projecting the: 1) ATL (Above The Line Marketing Promotional Activities) 2) BTL (Below The Line Marketing Promotional Activities) • Managing each assigned Distributor Operations • Evaluating the Targeted Customer’s Needs, the Buying Behavior and the Market Trends for both the Local Market and the overseas export markets • Approving the New Products Concepts • Project and put proper Training Programs to the company Sales & Marketing persons• Ensuring from the effective implementation of the Outdoor Sales Routes. • Setting up the Company Sales & Marketing Business Plan for the upcoming year, determining the dedicated expenses budget for all the sales and the marketing operation • Develop the company relationships with the Key Accounts in both the Local & The overseas Export Markets • Designing the company Public Relations Strategy