Experience

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  SellerX

  • Munich, Bavaria, Germany

  • Social Media & Influencer Marketing Specialist

    • Jul 2021 - Mar 2023
    • Munich, Bavaria, Germany

    • Fully owned and managed 4 different sub-brands from SellerX’s umbrella for their active social presence on - Instagram, Facebook, Tiktok, Linkedin and Youtube.• Integral part of Marketing and Content Team to plan all content and social media needs both day-to-day and within the annual promotional calendar.• Worked in close coordination with individual Brand Managers for developing Influencer marketing strategies, budgeting and reporting ROI.• Planned and executed campaigns with Influencers and celebrities on Instagram, Youtube and Tiktok from the scratch - including product launches, brand awareness campaigns and long-term affiliate programs.• Prepared and negotiated campaign terms and contracts – ER driven compensation, campaign deliverables, posting timelines, brand posting guidelines and platforms.• Worked closely with the paid ad team for repurposing high performing Influencer as well as organic content.• Worked as an integral part of Marketing and Content Team to plan all content and social media needs both day-to-day and within the annual promotional calendar.• Supported in-house Content Team using Canva and various other graphic and video editing tools for social media content creation and copywriting.

• 

  Freelance

  • Munich, Bavaria, Germany

  • Social Media Content Creator - @offtrackgirl

    • Jan 2018 - Jul 2021
    • Munich, Bavaria, Germany

    • Founded my blog and Instagram page back in early 2018 as an outlet to share my creative ideas related to travel and creative photo editing.. • Created an overall reach of 600k+ (25k+ followers on Instagram, 600k+ monthly views on Pinterest and 5k+ followers on Amazon India as an Amazon Verified Influencer) by continually creating the niche content and applying the social media marketing strategies. • Named Pinterest top 160 creator globally 2020 and an Amazon India verified Influencer.• Collaborated with multiple global brands to promote their products through sponsored posts and blog articles - Amazon (Amazon India Verified Influencer), Skin&Co, Daniel Wellington, Pinterest top 160 creator, Jlab Audio, Picsart app, Puma India, ICICI Bank to name a few.• Skilled in social media content creation, copywriting, photo editing and manipulation.

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  Eye Level Learning

  • Gurgaon, India

  • Assistant Marketing Manager

    • Dec 2015 - Dec 2018
    • Gurgaon, India

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  Kumon India Sri Lanka

  • New Delhi Area, India

  • Center Head - Operations

    • Oct 2013 - Nov 2015
    • New Delhi Area, India

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  Aricent

  • Gurgaon, India

  • Software Engineer

    • Jan 2012 - Oct 2013
    • Gurgaon, India