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Hillel Greif

Senior Manager, Digital Initiatives at ProShares
Intro Book
Marketing and product management professional with 15+ years of experience in digital marketing and business analysis.
  • Claim this Profile
Location
New York, New York, United States, US
Skills
  • Email Marketing
  • Marketing
  • Marketing Strategy
  • Project Management
  • Social Media
  • Show all
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Bio

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Topline AI
Hillel Greif is a seasoned marketing and product management professional with a strong background in digital marketing, project management, and business analysis. He has over 15 years of experience in various industries, including finance and investments. Greif holds a degree in Russian Linguistics from the University at Albany, SUNY, and is currently pursuing ongoing education in UX/Information Architecture and Business through General Assembly.

Credentials

  • Career Wellness Nano Tips with Shadé Zahrai
    LinkedIn
    Oct, 2022
    - Apr, 2026
  • Professional Life Coach / Coaching for Transformation
    New York Open Center
    Jan, 2019
    - Apr, 2026
  • Certified in Four Year Contemplative Science Program
    Nalanda Institute for Contemplative Science
    Jan, 2015
    - Apr, 2026

Experience

  • ProShares
    • New York, New York, United States
    • Senior Manager, Digital Initiatives
      • Apr 2021 - Present
      • New York, New York, United States

      Senior Marketing Manager for Digital Initiatives, providing strategic direction, implementation and ongoing maintenance for best-in-class, award-winning website. With a focus on UX, CMS subject matter expertise, Agile methodology, SEO and content execution, advancing online marketing strategic initiatives and an optimal user experience.

  • Prudential Financial
    • Product Manager
      • Apr 2019 - Apr 2021

      Dedicated Product Manager for Prudential PGIM Investments, an international organization with 1.3 trillion assets under management, collaborating with senior management, product and project managers, developers and partners, driving strategic direction and hands-on support to ensure timely execution of complex hi-profile website deliverables.

  • OppenheimerFunds
    • New York, NY
    • Web Operations Manager
      • Jul 2012 - Apr 2019
      • New York, NY

      Web Operations team manager responsible for the overall strategic direction of the group, defining individual roles and responsibilities, as well as contributing to the ongoing daily execution of online marketing deliverables for the OppenheimerFunds multi-channel external facing websites, including thought leadership content, events, podasts, HTML Email, QA (Quality Assurance), blogs, and incident management protocol.

  • PineBridge Investments
    • Marketing Manager, Website Initiatives
      • Oct 2009 - Jul 2012

      Web designer and HTML / CSS coder responsible for usability, establishing workflow processes, onboarding HTML email marketing as well as streaming video.

  • AIG Global Investment Group
    • Marketing Manager, Website Initiatives
      • Mar 2008 - Sep 2009

      Advise and collaberate on new media intiatives including website redesign, email marketing, analytics, and branding.

  • UNFCU
    • Website Specialist
      • 2005 - 2008

  • B&H Photo Video
    • Web Designer
      • 1999 - 2003

  • Armatos
    • Computer Technician
      • 1991 - 1993

Education

  • University at Albany, SUNY
    Bachelors, Russian Linguistics
  • 2016 - 2016
    General Assembly
    Ongoing Education, UX / Information Architecture, Business

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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